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OAMC is a contemporary menswear clothing label, founded by Arnaud Faeh and creative director Luke Meier in 2013. OAMC is a 4-letter vehicle that stands for different concepts (ex. Over All Master Cloth, Olympic Alpine Mountain Club). OAMC has grown to be known for its “tough high fashion,” and its ability to blend elements of technical sportswear with streetwear staples and refined tailoring. This has made the label’s approach to design more akin to high-end fashion houses, than traditional heritage brands.