The Designers of ‘NBA 2K21’ Weigh in on the Intersection of Fashion, Gaming and Basketball
Market
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Market removes the barriers between good ideas and successful business by blurring the line between collaborators and customers. It helps creatives, dreamers and misfits bring their ideas to market, providing entry into the exclusive worlds of design and streetwear with education, resources and mentoring.
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NBA 2K
An inside look into the addition of streetwear brands and in-game drops within the 2K stratosphere.
Tie-dye work jackets and graphic tees abound.
Featuring Supreme, Stray Rats, UNDERCOVER, Brain Dead, Awake NY and Palace.
Encrusted with nano gemstones.
Including a pair of deliberately mismatched shoes.
Collaborative designs from the Round Two founder.
A nod to Iron Mike’s return to the ring.
Comprising bright apparel and accessories.
Bursting with colorful tie-dyed uppers.
How mask manufacturing shifted the industry. And why it’s here to stay.
Accompanied by a five-part mockumentary.
