Official Preview of the Air Jordan 1 High OG “Ruby”
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
A new women’s-exclusive take on the familiar “Bred Toe” color blocking.
No “Reimagined” vibe here — all of the original details are intact.
The shoe honors Carmelo Anthony and first debuted in 2004.
The vintage-inspired sneaker is joined by new collaborations from MM6 Maison Margiela x Salomon, sacai x Nike, Willy Chavarria x adidas, and more.
The new trio is now said to have a third collaborative colorway on the way.
Look out for it to land on shelves this fall.
Arriving alongside new works from Travis Scott x Jordan Brand, Kiko Kostadinov x ASICS, Corteiz x Nike, and more.
Giving his signature sneaker a bright summertime flair.
As seen on the feet of Slim Shady during his Super Bowl LVI halftime show in 2022.
Paired with “Anthracite” for a panda-like palette.
Nodding to the Beijing Streetball Tournament.
