Official Look at the Jordan Why Not Zer0.6 “Rattan”
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
AMM founder James Whitner shares his thoughts on how Black women impact culture and his ethos of crafting timeless products.
The highly-anticipated kicks are slated to arrive in full family sizes.
A Ma Maniére Celebrates the Beauty and Power of Black Women With Its New Air Jordan 12 Collaboration
The “Black/Burgundy” colorway is dropping on February 24 while the “White/Burgundy” pair has been pushed back to March 2.
The DTLR-exclusive New Balance 990v3 “Greyscale,” Pharrell’s adidas NMD S1 RYAT “Focus Olive” and Billie Eilish ‘s Jordan Hex Mules are also dropping.
It is unknown how many of the rare sneaker exists.
The Celtics’ superstar’s first signature is equipped with mesh knit uppers, a stabilizing TPU side cage and Zoom cushioning.
The pop singer adds her signature ambigram graphic to a cozy hoodie, tee and sweatpants.
