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HOKA ONE ONE
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Description
Originating in Annecy, France, in 2009, footwear brand Hoka One One first gained attention in the running industry thanks to their oversized outsoles and bright colorways. Founders Nicolas Mermoud and Jean-Luc Diard - both former employees of Salomon - remained adamant that extra cushioning was the way forward, despite the minimalist trend at the time. The brand now operates out of California, US, following its purchase in 2013 by Decker Brands, and remains one of the most popular performance brands across the globe.
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Aminé’s New Balance 610T “The Mooz” collab, the Nike Kobe 8 Protro “Halo” and JJJJound’s Reebok Club C “Core Black” are on deck as well.
The technical kicks are decorated with iridescent uppers and Brain Dead branding debossed into the heels.
With the help of collaborations from JJJJound, Joe Freshgoods and more.
Featuring a quick lace system and AquaGuard zippers.
Coming in high and low-top silhouettes with GORE-TEX lining and Vibram Megagrip.
Adapted from the trails for the city streets.
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