A Look at Dover Street Market’s 15th Anniversary “MONOCHROMARKET” Collaborations
Fred Perry
Profile
Description
Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club.
Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.
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Latest Collections
Ranging from BAPE & Burberry to Palace & UNDERCOVER.
Modernizing a slice of the British brand’s history.
Featuring photography from George Plember & Gavin Watson.
Packaged in uniquely-designed record sleeves.
Taking inspiration from Simons’ mainline collection.
After appearing in Belgrade and Dubai.
Dropping in cities with emerging subcultures.
A progressive take on the British brand’s clean-cut staples.
Don’t sleep on the Public Enemy x UNDERCOVER x Supreme pieces and AWGE x Needles tracksuits.
Exploring the DIY nature of punk style.
