Profile

Founded May 13, 2006
Headquarters Boston, MA, United States

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Description

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.
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Latest Collections

Bodega & Dr. Martens Come Together to Reimagine the Classic 1461 Smooth
Footwear

Bodega & Dr. Martens Come Together to Reimagine the Classic 1461 Smooth

A new take on the rugged favorite.

The Best Sneakers of 2019
Footwear

The Best Sneakers of 2019

What do Tom Sachs, Travis Scott, Kim Jones and SpongeBob have in common?


Bodega Store Highlights Garbstore's FW19 Collection
Fashion

Bodega Store Highlights Garbstore's FW19 Collection

The American retailer remixes the English store’s goods.

Bodega and Clarks Patch Together Winter-Ready Wallabee Collaboration
Footwear

Bodega and Clarks Patch Together Winter-Ready Wallabee Collaboration

Limited edition silhouettes that combine leather, nubuck, suede and hairy wool.

Bodega & Chocolate Skateboards Feature Hakeem Ducksworth in New Capsule Collection
Fashion

Bodega & Chocolate Skateboards Feature Hakeem Ducksworth in New Capsule Collection

Showcasing a new selection of skate decks and apparel.

Kanye & Ibn Go Toe-To-Toe With MJ & LeBron in This Week's Best Footwear Drops
Footwear

Kanye & Ibn Go Toe-To-Toe With MJ & LeBron in This Week's Best Footwear Drops

Alongside collabs from OBJ & Nike, Bodega & New Balance, Helly Hansen & PUMA, and White Mountaineering & adidas.

A Closer Look at Bodega's New Balance 997S "NO BAD DAYS" Collaboration
Footwear

A Closer Look at Bodega's New Balance 997S "NO BAD DAYS" Collaboration

Featuring a mixed-material & brightly colored upper.

Bodega Debuts Collaborative New Balance 997 Sport “No Bad Days”
Footwear

Bodega Debuts Collaborative New Balance 997 Sport “No Bad Days”

Mixed materials accented with pops of color.

Bodega Spotlights Archival New Balance 850 in Retro-Tinged Editorial
Footwear

Bodega Spotlights Archival New Balance 850 in Retro-Tinged Editorial

The cult-classic sees yet another limited release.

Bodega Teases Another Version of Its New Balance 997S Collaboration
Footwear

Bodega Teases Another Version of Its New Balance 997S Collaboration

As showcased in the boutique-meets-imprint’s latest lookbook.

Bodega Taps Saucony for a Multi-Layered Iteration of the Azura
Footwear

Bodega Taps Saucony for a Multi-Layered Iteration of the Azura

“Lucky Number 13.”

Carhartt WIP Will Be Setting up a Shop-In-Shop Inside Bodega LA
Fashion

Carhartt WIP Will Be Setting up a Shop-In-Shop Inside Bodega LA

Running from this month until June.

 

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