Been Trill | HYPEBEAST

Performance

Description

BEEN TRILL is a men’s streetwear brand founded by a group of creatives Matthew Williams, Virgil Abloh, Heron Preston, Justin Saunders, and YWP. Now channelling their efforts onto their own collective and individual endeavours, the founders have had an eclectic mix of experience within the realms of art and fashion -- including a former creative director for Lady Gaga and Kanye West, as well as a Parsons graduate who had once been tasked to hunt the most current street trends for Nike. The brand first collected their loyal following through its Tumblr page, posting various mixtapes, music videos, and images with the words BEEN TRILL superimposed upon them. Helping boost its popularity, BEEN TRILL has had the advantage of being affiliated with other fast-emerging and well-established imprints such as Hood By Air and A.P.C., and popular artists such as Kanye West, A$AP Rocky and Rihanna.

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Latest Collections

#30: Matthew Williams Wants Every ALYX Studios Piece to Have Some Emotion or Soul

#30: Matthew Williams Wants Every ALYX Studios Piece to Have Some Emotion or Soul

“You could find out a lot about me by reading the CliffNotes in the brand.”

By Ben Roazen/Jan 5, 2018

Jan 5, 2018

28,848 Hypes

#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West

#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West

“Downtown New York felt like a big high school to me.”

By Ben Roazen/Jul 21, 2017

Jul 21, 2017

15,510 Hypes

Been Trill & Coca-Cola Launch an Exclusive 2016 Holiday Collection

Been Trill & Coca-Cola Launch an Exclusive 2016 Holiday Collection

Hitting stores on Boxing Day.

By Mallory Chin/Dec 22, 2016

Dec 22, 2016

7,522 Hypes

10 Unconventional Ideas That Challenge Lookbooks

10 Unconventional Ideas That Challenge Lookbooks

From Pornhub releases, to Google Street View, there are no rules.

By Nirvana Garreffa

17,708 Hypes

Been Trill Teams up With Budweiser & PacSun for 2016 Winter

Been Trill Teams up With Budweiser & PacSun for 2016 Winter

America’s favorite beer takes you into the colder months.

By Mallory Chin/Nov 17, 2016

Nov 17, 2016

3,844 Hypes

Been Trill, Budweiser & PacSun Team up in Tribute to Classic Americana

Been Trill, Budweiser & PacSun Team up in Tribute to Classic Americana

Designed to stir up American pride.

By Robert Patos/Jun 24, 2016

Jun 24, 2016

5,116 Hypes

Been Trill and Pretty Puke Present a 360-Degree Video Lookbook

Been Trill and Pretty Puke Present a 360-Degree Video Lookbook

“We are the children of the Internet.”

By Hasse Lemola/Mar 29, 2016

Mar 29, 2016

7,092 Hypes

DJ CYBER 69 Talks Being an Internet-Age Artist and How Been Trill Helped Launch His Career

DJ CYBER 69 Talks Being an Internet-Age Artist and How Been Trill Helped Launch His Career

From Vladivostok to Toronto.

By Hasse Lemola/Jan 30, 2016

Jan 30, 2016

7,234 Hypes

Kanye West's "Black Skinhead" 'BEEN TRILL Remix' Surfaces

Kanye West's "Black Skinhead" 'BEEN TRILL Remix' Surfaces

Better late than never.

By Davis Huynh/Jan 14, 2016

Jan 14, 2016

403 Hypes

The Been Trill Remix of Kanye West's "Black Skinhead" Surfaces

The Been Trill Remix of Kanye West's "Black Skinhead" Surfaces

Better late than never.

By T.S. Fox/Jan 14, 2016

Jan 14, 2016

22,645 Hypes

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