Been Trill

Been Trill

Profile

Industries
Streetwear
Founded 2012
Headquarters New York, NY, United States

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Description

BEEN TRILL is a men’s streetwear brand founded by a group of creatives Matthew Williams, Virgil Abloh, Heron Preston, Justin Saunders, and YWP. Now channelling their efforts onto their own collective and individual endeavours, the founders have had an eclectic mix of experience within the realms of art and fashion -- including a former creative director for Lady Gaga and Kanye West, as well as a Parsons graduate who had once been tasked to hunt the most current street trends for Nike. The brand first collected their loyal following through its Tumblr page, posting various mixtapes, music videos, and images with the words BEEN TRILL superimposed upon them. Helping boost its popularity, BEEN TRILL has had the advantage of being affiliated with other fast-emerging and well-established imprints such as Hood By Air and A.P.C., and popular artists such as Kanye West, A$AP Rocky and Rihanna.
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Latest Collections

Virgil Was Here: Reflecting on What Would Have Been Abloh’s 42nd Birthday
Fashion 

Virgil Was Here: Reflecting on What Would Have Been Abloh’s 42nd Birthday

Hypebeast takes a look back at the late designer’s groundbreaking legacy.
By /
13,139 Hypes   8 Comments
Virgil Abloh Defined Hype for an Entire Generation
Fashion 

Virgil Abloh Defined Hype for an Entire Generation

The extent of the late designer’s impact will be apparent in the industry that he reshaped.
By /
36,561 Hypes   29 Comments
#30: Matthew Williams Wants Every ALYX Studios Piece to Have Some Emotion or Soul
HBR

#30: Matthew Williams Wants Every ALYX Studios Piece to Have Some Emotion or Soul

“You could find out a lot about me by reading the CliffNotes in the brand.”
By /
29,204 Hypes   9 Comments
#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West
HBR

#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West

“Downtown New York felt like a big high school to me.”
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16,250 Hypes   0 Comments
Been Trill & Coca-Cola Launch an Exclusive 2016 Holiday Collection
Fashion

Been Trill & Coca-Cola Launch an Exclusive 2016 Holiday Collection

Hitting stores on Boxing Day.
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8,009 Hypes   0 Comments
10 Unconventional Ideas That Challenge Lookbooks
Fashion 

10 Unconventional Ideas That Challenge Lookbooks

From Pornhub releases, to Google Street View, there are no rules.
By
18,819 Hypes   0 Comments
Been Trill Teams up With Budweiser & PacSun for 2016 Winter
Fashion

Been Trill Teams up With Budweiser & PacSun for 2016 Winter

America’s favorite beer takes you into the colder months.
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4,121 Hypes   0 Comments
Been Trill, Budweiser & PacSun Team up in Tribute to Classic Americana
Fashion

Been Trill, Budweiser & PacSun Team up in Tribute to Classic Americana

Designed to stir up American pride.
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5,344 Hypes   0 Comments
Been Trill and Pretty Puke Present a 360-Degree Video Lookbook
Fashion

Been Trill and Pretty Puke Present a 360-Degree Video Lookbook

“We are the children of the Internet.”
By /
7,251 Hypes   0 Comments
DJ CYBER 69 Talks Being an Internet-Age Artist and How Been Trill Helped Launch His Career
Music

DJ CYBER 69 Talks Being an Internet-Age Artist and How Been Trill Helped Launch His Career

From Vladivostok to Toronto.
By /
7,508 Hypes   0 Comments
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