Been Trill, Budweiser & PacSun Team up in Tribute to Classic Americana
Designed to stir up American pride.
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In a cool three-way collaboration, Been Trill, Budweiser and PacSun link up creatively to reinterpret classic Budweiser iconography. Taking cues from the Americana movement, the range echoes American pride by positioning Budweiser’s Summer 2016 “America” label throughout. Styles include complete prints, chambray wovens, embroidered graphics, as well as excerpts taken from the Pledge of Allegiance, which Budweiser has previously positioned on several of their can and bottle designs. Look for this capsule to drop exclusively at PacSun outlets from June 25 onwards.