Helly Hansen Taps BEAMS for Outdoor-Friendly Fishing Capsule
Beams Top 100
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Description
BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.
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Latest Collections
Light, breathable and waterproof.
Accompanied by matching sneaker kilties.
Dipped in the Japanese brand’s signature bright orange motif.
Perhaps the most covetable Crocs to date.
Denim layers, boxy jackets and butterfly-branded slide sandals.
A limited Mizuno Wave Rider, field watch, Mazinger Z toy and more.
Inspired by ’60s punks and rudeboys.
A surprising yet luxe collab.
Alongside an array of color-blocked hiking offerings.
Inspired by tennis history and archival pieces.
