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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS Combines Orange & Blue Accents on Its Latest GEL-Lyte III
Footwear

ASICS Combines Orange & Blue Accents on Its Latest GEL-Lyte III

The fan favorite gets a new spring-ready colorway.
By /
9.0K   5 Comments
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size? Puts a Hokusai-Inspired Spin on the ASICS GEL-Lyte OG
Footwear

size? Puts a Hokusai-Inspired Spin on the ASICS GEL-Lyte OG

An homage to the famed ukiyo-e artist.
By /
9.4K   2 Comments
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HAVEN x ASICS GEL-Lyte III MT Takes Center Stage In New Editorial
Footwear

HAVEN x ASICS GEL-Lyte III MT Takes Center Stage In New Editorial

All-weather gear.
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8.7K   3 Comments
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ASICSTIGER™ Brand’s SMSB™ SESSIONS and Pop-up Celebrates Fashion, Music and the Arts

ASICSTIGER™ Brand’s SMSB™ SESSIONS and Pop-up Celebrates Fashion, Music and the Arts

Presented by ASICSTIGER
Featuring performances by Xavier Omar, Sylvan Lacue, Joyce Wrice and Reo Cragun.
Presented by ASICSTIGER /
6.5K   7 Comments
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ASICS Introduces the GEL-Kayano Knit in All-White & Black
Footwear

ASICS Introduces the GEL-Kayano Knit in All-White & Black

Two sleek summer runners.
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5.1K   6 Comments
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ASICS Reveals Summer-Ready "Beach Pack" GEL-Lyte and GEL-Lyte V
Footwear

ASICS Reveals Summer-Ready "Beach Pack" GEL-Lyte and GEL-Lyte V

Gear up for the warm weather.
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13.1K   7 Comments
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ASICS Reveals Updated GEL-Mai Silhouette
Footwear

ASICS Reveals Updated GEL-Mai Silhouette

The retro runner is completely overhauled for summer.
By /
6.7K   8 Comments
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Mathilde Schöbiz Creates Sneaker Fossils
Art

Mathilde Schöbiz Creates Sneaker Fossils

For future generations to excavate.
By /
6.9K   8 Comments
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BespokeIND Customizes the ASICS GEL-Lyte III With a Salmon Toe
Footwear

BespokeIND Customizes the ASICS GEL-Lyte III With a Salmon Toe

Complete with fish scale textures.
By /
5.5K   4 Comments
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Asics Drops GEL-Lyte in "Black Aloe"
Footwear

Asics Drops GEL-Lyte in "Black Aloe"

Celebrating 30 years of the classic runner.
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5.9K   3 Comments
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Take a Look at BEAMS x ASICS GEL-Mai G-TX
Footwear

Take a Look at BEAMS x ASICS GEL-Mai G-TX

Only available in Asia.
By /
5.3K   5 Comments
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ASICS Drops the New GEL-Lyte V SANZE in Black & Tan
Footwear

ASICS Drops the New GEL-Lyte V SANZE in Black & Tan

Welcoming simple weaving.
By /
6.7K   4 Comments
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