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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

A Closer Look at IAB-Studio and ASICS' “AI-1” GEL-Venture 6
Footwear

A Closer Look at IAB-Studio and ASICS' “AI-1” GEL-Venture 6

The retro runner gets a futuristic makeover.
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8.7K   0 Comments
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ASICS and atmos Link up for Vibrant "3 STRAND" GEL-PTG
Footwear

ASICS and atmos Link up for Vibrant "3 STRAND" GEL-PTG

Woven with triple-stacked side-stripes.
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10.9K   9 Comments
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ASICS Brings Back OG GEL-Nandi Runner in Trail-Ready Blue and Orange Design
Footwear

ASICS Brings Back OG GEL-Nandi Runner in Trail-Ready Blue and Orange Design

To celebrate its 20th anniversary.
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3.3K   0 Comments
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ASICS Unveils Asymmetrical Suede GEL-PTG MT "FASTENER"
Footwear

ASICS Unveils Asymmetrical Suede GEL-PTG MT "FASTENER"

A lush makeover for the retro sneaker.
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5.7K   0 Comments
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8 Sneaker Styles Perfect for Summer
Footwear

8 Sneaker Styles Perfect for Summer

Featuring Balenciaga, Fear of God, Salomon, Converse and more.
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393   3 Comments
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ASICS' GEL-1090 Receives Understated "Triple Black" Makeover
Footwear

ASICS' GEL-1090 Receives Understated "Triple Black" Makeover

Reworking the 2004 silhouette.
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5.3K   1 Comments
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Kiko Kostadinov and ASICS Debut New GEL-Aurania
Footwear

Kiko Kostadinov and ASICS Debut New GEL-Aurania

An original women’s ASICS silhouette.
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18.6K   4 Comments
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ASICS' GEL-Kayano 5 360 Gets Utilitarian "Safety Yellow" Makeover
Footwear

ASICS' GEL-Kayano 5 360 Gets Utilitarian "Safety Yellow" Makeover

Combined with black, green and orange components.
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2.2K   1 Comments
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ASICS' GEL-Noosa Tri 12 Gets Electrifying Neon Update
Footwear

ASICS' GEL-Noosa Tri 12 Gets Electrifying Neon Update

Accented with a bright camo-tinged midsole.
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3.6K   0 Comments
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IAB-Studio Puts Together Its Take on ASICS' GEL-Venture 6
Footwear

IAB-Studio Puts Together Its Take on ASICS' GEL-Venture 6

The latest from Korean rapper Beenzino’s label.
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5.8K   2 Comments
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ASICS Celebrates 30th Anniversary of GEL-LYTE III With Dusky "Craftsmanship Pack"
Footwear

ASICS Celebrates 30th Anniversary of GEL-LYTE III With Dusky "Craftsmanship Pack"

An “Ivory/Wood Crepe” colorway arrives alongside “Smoke Blue.”
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13.1K   1 Comments
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ASICS Novablast "Orange Pop" Is Ready for Spring Runs
Footwear

ASICS Novablast "Orange Pop" Is Ready for Spring Runs

A warm weather-ready makeup for the lightweight, GEL-less runner.
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5.3K   3 Comments
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