ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS HS2-S GEL-MC Plus Remixes Technologies of the Past and Future
Footwear

ASICS HS2-S GEL-MC Plus Remixes Technologies of the Past and Future

Arriving in cool “Sea Glass” and sleek “Metropolis.”

ASICS Takes Deconstructed Approach For Newest GEL-PTG RE "Re-Construction"
Footwear

ASICS Takes Deconstructed Approach For Newest GEL-PTG RE "Re-Construction"

The coat-style silhouette gets remixed with added overlays, exposed stitching and extra lace dubraes.


Kengo Kuma and ASICS' Metaride AMU Salutes Traditional Japanese Bamboo Knitting
Footwear

Kengo Kuma and ASICS' Metaride AMU Salutes Traditional Japanese Bamboo Knitting

And boasts a colorway inspired by the Sahara Desert.

ASICS Pays Homage to Japan With NOVABLAST TOKYO "Sunrise Red/Black"
Footwear

ASICS Pays Homage to Japan With NOVABLAST TOKYO "Sunrise Red/Black"

Liven up your daily running sneaker.

Up Close Look at the ASICS GEL-Lyte III "Kadomatsu" Pack
Footwear

Up Close Look at the ASICS GEL-Lyte III "Kadomatsu" Pack

Available now in “Wood Crepe” and “Misty Pine”.

Hit the Trails With ASICS’ Ultra-Grippy TRABUCO MAX
Footwear

Hit the Trails With ASICS’ Ultra-Grippy TRABUCO MAX

Fully equipped with the brand’s GUIDESOLE and FLYTEFOAM technology.

ASICS Enlists the GEL-Kayano 14 and GEL-Kayano Trainer 21 for Next "Monozukuri" Pack
Footwear

ASICS Enlists the GEL-Kayano 14 and GEL-Kayano Trainer 21 for Next "Monozukuri" Pack

The two-piece capsule is a homage to Japanese craftsmanship.

Carnival and ASICS Reunite for Vibrant Gel-Kayano 5 360 Collaboration
Footwear

Carnival and ASICS Reunite for Vibrant Gel-Kayano 5 360 Collaboration

Building upon the two parties’ collaborative GEL-DS Trainer OG “Muay Thai” from 2019.

ASICS GEL-Kayano Trainer 21 To Launch in a Duo of Neutral Makeovers
Footwear

ASICS GEL-Kayano Trainer 21 To Launch in a Duo of Neutral Makeovers

The SportStyle runner is slated to launch in “Birch” and “Black”.

ASICS Unveils Two Bright GEL-Preleus Colorways
Footwear

ASICS Unveils Two Bright GEL-Preleus Colorways

“Aizuri Blue” and “Camel Beige.”

ASICS x Chemist Creations All Court Alpha-L Goes From the Lab To the Basketball Court
Footwear

ASICS x Chemist Creations All Court Alpha-L Goes From the Lab To the Basketball Court

Coming together for their second collaboration.

ASICS' New HS1-S Tarther Blast Sports Curated Style by Kiko Kostadinov Studio
Footwear

ASICS' New HS1-S Tarther Blast Sports Curated Style by Kiko Kostadinov Studio

The silhouette’s bespoke design approach draws from the Japan-based brand’s archival and modern running catalogs.

 

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