ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Matin Kim and ASICS Collide for a Gel-Sonoma 15-50 "Tracing Ego" Pack
Footwear

Matin Kim and ASICS Collide for a Gel-Sonoma 15-50 "Tracing Ego" Pack

Featuring three distinct colorways.

The Top 10 Running Shoes Right Now
Footwear

The Top 10 Running Shoes Right Now

Featuring cushioned daily runners from Nike’s ZoomX Invincible 3 to the New Balance Fresh Foam X 1080v12.


Best Footwear Trends at Paris Fashion Week FW23
Footwear

Best Footwear Trends at Paris Fashion Week FW23

High street collaborations take over the French fashion capital.

ASICS Drops GEL-Sonoma 15-50 "Future Trail" Pack
Footwear

ASICS Drops GEL-Sonoma 15-50 "Future Trail" Pack

Introducing rugged “Cream” and “Coffee” colorways.

GmbH FW23 Embraces the Truest Elements of Fashion
Fashion

GmbH FW23 Embraces the Truest Elements of Fashion

Revealing a new ASICS collaboration.

ASICS GEL-Nimbus 9 Surfaces in "Candy Floss"
Footwear

ASICS GEL-Nimbus 9 Surfaces in "Candy Floss"

A playful take on the mid-2000s runners.

ASICS Looks to the Early 2000s With Latest GEL-KAYANO 14 and GEL-NYC Series
Footwear

ASICS Looks to the Early 2000s With Latest GEL-KAYANO 14 and GEL-NYC Series

Presented by ASICS
A sound mind in a sound body.

Cecilie Bahnsen Cooks Up Another ASICS Collaboration for FW23
Footwear

Cecilie Bahnsen Cooks Up Another ASICS Collaboration for FW23

Presenting two takes on the road-running GT-2160 sneaker.

Supreme Revives the Nike Air Bakin In This Week's Best Footwear Drops
Footwear

Supreme Revives the Nike Air Bakin In This Week's Best Footwear Drops

Both A Ma Maniére x Air Jordan 12s, AMBUSH’s Nike Air Force 1 Low, the adidas Harden Vol. 7 and more are set to launch as well.

ASICS Looks to Spring in Latest GEL-KAYANO 14
Footwear

ASICS Looks to Spring in Latest GEL-KAYANO 14

Time to freshen up the rotation.

Kiko Kostadinov's ASICS GEL-QUANTUM ZIENTZIA Collaboration Is Revealed
Footwear

Kiko Kostadinov's ASICS GEL-QUANTUM ZIENTZIA Collaboration Is Revealed

The Bulgarian designer and the Japanese sportswear label are back to making official team-ups again.

bal, mita sneakers and ASICS Unveil a GEL-LYTE III Collaboration
Footwear

bal, mita sneakers and ASICS Unveil a GEL-LYTE III Collaboration

The weatherproof kicks are equipped with “Gunmetal” GORE-TEX uppers, zippered tongues and more.

 

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