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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

24 Kilates x ASICS GEL-Respector "Virgin Extra"
Footwear

24 Kilates x ASICS GEL-Respector "Virgin Extra"

The esteemed Spanish sneaker boutique celebrates 10 years.
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11.5K   0 Comments
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ASICS Presents Its Extremely Well-Executed GEL-Respector "Tonal" Pack
Footwear

ASICS Presents Its Extremely Well-Executed GEL-Respector "Tonal" Pack

ASICS plays “pick your poison” with this upcoming release.
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16.8K   0 Comments
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Bodega x ASICS 2016 Geocache Contest
Footwear

Bodega x ASICS 2016 Geocache Contest

Let the games begin (again).
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7.6K   0 Comments
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Bodega Hits the Road for Its New ASICS Collaboration
Footwear

Bodega Hits the Road for Its New ASICS Collaboration

Neutral earth tones accented by soft pastels.
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12.3K   0 Comments
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ASICS GEL-Lyte V "Rose Gold" Pack
Footwear

ASICS GEL-Lyte V "Rose Gold" Pack

Two colorways to go alongside the matching GEL-Lyte IIIs.
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37.3K   0 Comments
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A First Look at the CLOT x ASICS GEL-Lyte III
Footwear

A First Look at the CLOT x ASICS GEL-Lyte III

A grand finale to the 25th anniversary releases.
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15.0K   0 Comments
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Ronnie Fieg x ASICS GEL-Lyte III "Homage"
Footwear

Ronnie Fieg x ASICS GEL-Lyte III "Homage"

A mashup of the KITH founder’s favorite ASICS colorways.
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113   0 Comments
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ASICS GEL-Lyte "Holiday" Pack
Footwear

ASICS GEL-Lyte "Holiday" Pack

Featuring food-themed insoles to fill you with festive cheer.
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10.6K   0 Comments
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ASICS Tiger GEL-Kayano Trainer "Black"
Footwear

ASICS Tiger GEL-Kayano Trainer "Black"

Featuring a unique mono sock that replaces the traditional tongue.
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13.7K   0 Comments
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Designer Brands Join the Smartwear Race With Custom Android Watch Faces
Tech & Gadgets

Designer Brands Join the Smartwear Race With Custom Android Watch Faces

Brands like Y-3, Asics and Ted Baker cater to the tech-savvy and fashion-conscious crowd.
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13.6K   0 Comments
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ASICS GEL-Lyte "Scorpion" Pack
Footwear

ASICS GEL-Lyte "Scorpion" Pack

A nod to the predatory arachnid.
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19.2K   0 Comments
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ASICS GEL-Lyte III "Marble" Pack
Footwear

ASICS GEL-Lyte III "Marble" Pack

Go Greco-Roman this Christmas with ASICS’ latest.
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16.6K   0 Comments
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