Brain Dead Teases New A.P.C. Footwear Collaboration
A.P.C.
Contemporary Parisian Brand
Profile
Description
French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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Latest Collections
As seen in “INTERACTION #3” back in May.
Housed at King Cross’ Coal Drops Yard development.
Launching in American stores.
With each named after classical music pieces.
Including a cardigan, tees, jeans, and shoes.
An expansive array of exclusive gear, set to debut internationally.
Designed by Michael Kopelman & Stephan Jay Rayon.
Arguably the most refined chunky runner yet.
Shedding light on a new “intellectual class” look.
