Reebok

Reebok

American Sportswear Company
Reebok International Ltd. is a major sportswear brand, producing a range of sportswear, athletic shoes and accessories; founded by J.W. Foster and Sons in 1895, Bolton, England. The fledgling shoemaker made a name for itself with its innovative spiked running shoe. Reebok has had a history of releasing signature shoes for the likes of rappers Jay-Z and 50 Cent, as well as collaborating with Scarlett Johansson and Emporio Armani.

2016

Reebok signs rapper Future

2014

Reebok signs rapper Kendrick Lamar
December - The Ultimate Fighting Championship (UFC) announces a six-year deal with Reebok

2013

July - The red delta sign begins showing up on all of Reebok's fitness collections
Reebok announces a fitness partnership with Les Mills, a group training and fitness program

2011

Reebok debuts the CrossFit delta symbol on the brand's fitness apparel line

2010

Reebok announces a partnership with CrossFit

2006

January - Reebok names Paul Harrington President and CEO of the company

2005

Adidas acquires Reebok as a subsidiary

2000

December - Reebok signs a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise

1999

Reebok Chairman and CEO Paul Fireman takes over as President for the first time in 12 years

1998

Reebok names Carl Yankowski President and CEO of the brand, replacing former president Robert Meers

1989

The company debuts the Reebok Pump technology

1986

Reebok switches its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track

1982

Reebok debuts the Reebok Freestyle shoe, the first athletic shoe designed for women

1979

Paul Fireman, an American businessman, buys the license to distribute the Reebok brand in the United States after taking notice of the brand at the Chicago International Sneaker Trade

1958

Two of the founder's grandsons, Joe and Jeff Foster, renames the company “Reebok”

1924

British athletes wear the company’s shoes in the 1924 Paris Summer Olympics

1895

J.W. Foster and Sons is founded by Joseph William Foster and his sons

1890

Joseph William Foster begins producing and selling regular running shoes in Tottington
Travis Scott, Tyler The Creator & Virgil Abloh Lead the Charge in This Week's Best Footwear Drops
Footwear 

Travis Scott, Tyler The Creator & Virgil Abloh Lead the Charge in This Week's Best Footwear Drops

Alongside drops from UNDERCOVER x Converse, Kiko Kostadinov x ASICS, adidas x Reebok, and much more.

Reebok Enlivens DMX Trail Shadow With Eclectic Palette
Footwear

Reebok Enlivens DMX Trail Shadow With Eclectic Palette

A mixture of colorful accents appear on the chunky off-road silhouette.

Reebok Transitions Back to Iconic Vector Logo
Footwear

Reebok Transitions Back to Iconic Vector Logo

The company has already begun phasing out its current triangular logo.

Supreme & Nike Present a $500 USD Air Max 95  in This Week's Best Footwear Drops
Footwear 

Supreme & Nike Present a $500 USD Air Max 95 in This Week's Best Footwear Drops

Along with a new Kendrick Lamar x Nike React Element 55, SNS and adidas’s 20th anniversary capsule and more.

Dr. Martens 1460 Crowned 2019's Shoe of the Year
Footwear

Dr. Martens 1460 Crowned 2019's Shoe of the Year

Footwear News’ Achievement Awards also honor Kerby Jean-Raymond, Tommy Hilfiger and J Balvin.

Reebok by Pyer Moss "Collection Three" Launches Graphic Apparel and New Footwear
Fashion

Reebok by Pyer Moss "Collection Three" Launches Graphic Apparel and New Footwear

The Experiment Four sneaker anchors the African-inspired range.

Reebok Taps WondaGurl for "It's a Man's World" Campaign
Footwear

Reebok Taps WondaGurl for "It's a Man's World" Campaign

The second female icon to be featured by the brand.

Reebok by Pyer Moss Experiment 4 Fury Trail From SS20 Runway Set to Release Next Month
Footwear

Reebok by Pyer Moss Experiment 4 Fury Trail From SS20 Runway Set to Release Next Month

Adorned with bold colors, geometric shapes and plenty of details.

Reebok Drops Daytona DMX II in Halloween-Ready Colorway
Footwear

Reebok Drops Daytona DMX II in Halloween-Ready Colorway

Featuring bright orange and black paneling.

Nike Serves up More Halloween-Themed Kicks in This Week's Best Footwear Drops
Footwear 

Nike Serves up More Halloween-Themed Kicks in This Week's Best Footwear Drops

Along with collaborations from Supreme x Clarks Originals, Kawhi Leonard x New Balance, size? x Vans, & more.

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