Cara Delevingne Recognized as PUMA’s New Ambassador
PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
Working closely with Rihanna of Fenty PUMA.
FENTY x PUMA takes the stage in the City of Light on September 28 at 7:30 p.m. local time.
jeffstaple takes on the Suede and Blaze of Glory.
In addition to retro sportswear pieces.
Shot by Willy Vanderperre.
Incorporating space-inspired themes and technical materials for an otherworldly lookbook.
Sneakerness pays homage to the French army and flag.
Will there be riots involved this time around?
Is FENTY x PUMA hitting the runway in Paris?
Just in time for New York Fashion Week.
An athletic-inspired range for the cooler months ahead.
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