Worldwide model and actress Cara Delevingne is PUMA’s newly appointed ambassador. The 24-year-old superstar joins the star-studded sportswear family as the face of the brand’s “DO YOU” campaign which seeks to inspire and motivate women from all across the globe. As part of this brand new initiative, Delevingne worked closely with Rihanna of Fenty PUMA who recently creative-directed a series of photos spotlighting the English muse in lower Manhattan, New York City.
“Cara embodies the PUMA Woman. She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign,” PUMA told HYPEBEAST.
Take a look at the stunning visuals above and head over to PUMA.com to learn more.