PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

A Closer Look at The Weeknd x PUMA XO Collection Launch in NYC
Fashion

A Closer Look at The Weeknd x PUMA XO Collection Launch in NYC

Presented by PUMA
Featuring oversized hoodies and tiger camo prints.

GraphersRock and PUMA Join for Cyberpunk Running Shoes
Footwear

GraphersRock and PUMA Join for Cyberpunk Running Shoes

Techwear fans take note.


PUMA Reimagines Suspended Animation in Its TSUGI Jun Lookbook
Fashion

PUMA Reimagines Suspended Animation in Its TSUGI Jun Lookbook

Presented by PUMA
Taking inspiration from space odysseys in a futuristic design.

PUMA Celebrates Suede's 50th Anniversary With Rudolf Dassler-Inspired Colorway
Footwear

PUMA Celebrates Suede's 50th Anniversary With Rudolf Dassler-Inspired Colorway

A tribute to the label’s founder.

PUMA's Breaker Sneaker Employs a Punk Ethos to Bring Classic Styles to the Modern Age
Footwear

PUMA's Breaker Sneaker Employs a Punk Ethos to Bring Classic Styles to the Modern Age

Presented by PUMA
Creating a mural with DAIN to merge past countercultures with the new school.

PUMA Pays Tribute to Classic Hip-Hop Culture Through "B-Boy" Capsule
Fashion

PUMA Pays Tribute to Classic Hip-Hop Culture Through "B-Boy" Capsule

Tracksuits and Suedes.

PUMA Has Unleashed the All-New Jamming Cushion Model
Footwear

PUMA Has Unleashed the All-New Jamming Cushion Model

Featuring a midsole packed with jamming pebbles.

The Weeknd & PUMA Go "Crafted Military" for Third Collaborative XO Collection
Fashion

The Weeknd & PUMA Go "Crafted Military" for Third Collaborative XO Collection

With a coinciding NYC pop-up launch.

mita sneakers, CLUCT & PUMA's New Clyde Is Inspired by a Famous Political Protest
Footwear

mita sneakers, CLUCT & PUMA's New Clyde Is Inspired by a Famous Political Protest

One of the most powerful moments in Olympic history.

PUMA and Artist Michael Lau Unveil "Sample Suede" Collaboration
Footwear

PUMA and Artist Michael Lau Unveil "Sample Suede" Collaboration

Presented by PUMA
Only 250 are being released.

Black Scale and Puma Debut Apparel & Sneaker Capsule
Fashion

Black Scale and Puma Debut Apparel & Sneaker Capsule

Alongside a moody lookbook.

The PUMA Basket Classic Joins in on the Wheat-Colored Sneaker Trend
Footwear

The PUMA Basket Classic Joins in on the Wheat-Colored Sneaker Trend

How does it stack up?

 

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