BILLY’S Celebrates Tenth Anniversary with PUMA Collab
PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
Presenting two colorways of the “Suede V MIJ BILLY’S 10th.”
A look back at the pairs that defined the Hypebeast team’s year.
LaMelo Ball and PUMA Hoops are back with another roster of vibrant looks for 2025.
Ahead of the Season 2 premiere, fans can cop the familiar contestant tracksuits and two Squid Game-inspired sneaker styles from PUMA’s classic lineup.
Fans have until December 20 to use the PUMA AI Creator to co-design the official Man City Third Kit for the 2026/27 season.
The ‘Inverse’ was developed with the aid of generative AI tools, which birthed the concept from archival PUMA sneakers.
Drawing inspiration from the main characters’ uniforms.
