PUMA Named the Premier League's Official Partner
Along with being the Official Ball Supplier, the German sportswear label will work with the League on grassroots football programs, marketing campaigns, and more.
PUMA is now the Official Ball Supplier for the Premier League.
In the monumental partnership, the German sportswear giant will provide the match balls at all League matches from the start of the 2025/26 season. Notably, the Premier League is broadcast to 900 million homes in 189 countries, making it an unparalleled platform for brand awareness and global growth.
“The agreement with the Premier League, the most watched football league in the world, is an important step in PUMA’s brand elevation strategy,” said PUMA CEO Arne Freundt. “We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With PUMA’s ball at the center of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”
In addition to supplying match balls, PUMA will work with the League on a number of initiatives, including grassroots football programs, marketing campaigns, and events like the Premier League Summer Series, which will take place in the United States this summer.
The partnership is a significant expansion of PUMA’s stake in the Premier League. The brand also has an official partnership with champion team Manchester City, as well as individual contracts with players including Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea).
On the announcement, Premier League CEO Richard Masters said, “[PUMA's] global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”
