New Era

New Era

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.

Founded 1920
Industries Accessories
Headquarter Buffalo, NY, United States
Aimé Leon Dore Drops Nylon New York Mets New Era Fitteds
Fashion

Aimé Leon Dore Drops Nylon New York Mets New Era Fitteds

A New York uniform piece.

UNDERCOVER Drops More MADSTORE Graphic Goods & New Era Caps
Fashion

UNDERCOVER Drops More MADSTORE Graphic Goods & New Era Caps

Prints include the anarchy logo and Dumbo the elephant.

Advisory Board Crystals Unveils New Era Collab for Patron of the New Pop-Up
Fashion

Advisory Board Crystals Unveils New Era Collab for Patron of the New Pop-Up

Caps and beanies, in-store only.

Yohji Yamamoto x New Era Goes Floral for Spring/Summer 2018
Fashion

Yohji Yamamoto x New Era Goes Floral for Spring/Summer 2018

A classic Yohji pattern returns.

McDonald's Celebrates 50 Years of the Big Mac With G-Shock and New Era
Fashion

McDonald's Celebrates 50 Years of the Big Mac With G-Shock and New Era

Two new collabs, limited to 1,000 pieces each.

New Era Unveils Its Largest MLB Campaign Yet, "We Who Reign"
Fashion

New Era Unveils Its Largest MLB Campaign Yet, "We Who Reign"

Featuring an all-star cast of creatives.

New Era's Spring/Summer 2018 EK Collection Is Filled With Elevated Essentials
Fashion

New Era's Spring/Summer 2018 EK Collection Is Filled With Elevated Essentials

For the warmer months ahead.

Bodega & New Era Celebrate the Grind for the "Earn Your Stripes" Collection
Fashion

Bodega & New Era Celebrate the Grind for the "Earn Your Stripes" Collection

Highlighting six beloved NBA teams.

F.C.Real Bristol Reveals Second Spring/Summer 2018 Drop
Fashion

F.C.Real Bristol Reveals Second Spring/Summer 2018 Drop

Including a New Era collab.

Marino Infantry Connects With New Era for 59FIFTYs
Fashion

Marino Infantry Connects With New Era for 59FIFTYs

Perfect for the spring/summer.

2015

Signs deal with Manchester United

2010

Acquires exclusive sideline rights from the National Football League (NFL)

2007

The 59FIFTY cap undergoes major re-design

2001

Chris Koch is named CEO and begins an era focused on global expansion

1997

New Era unveils its first new logo in a generation, the “Flag”

1996

Filmmaker Spike Lee personally requests a red New York Yankees cap from New Era, starting both a fashion trend as well as a long relationship with New Era

1993

Chris Koch becomes President of New Era and David Koch becomes CEO

1933

New Era is granted the first exclusive license with MLB to produce the on-field baseball caps for all teams

1974

20 of the 24 MLB teams sign with New Era

1969

New Era supplies special caps for the Apollo 11 moon mission’s Splashdown Recovery effort on the USS Hornet

1954

New Era’s fitted pro cap is modernized, redesigned and named the 59FIFTY (AKA the “Brooklyn Style” cap) by Harold Koch, who introduces many design improvements and innovations while head of New Era

1950

New Era is supplying caps to the Brooklyn Dodgers, Cincinnati Reds, Cleveland Indians and Detroit Tigers, as well as to other teams under the “private labeling” with Wilson and Spaulding

1934

New Era’s first Major League Baseball (MLB) caps are produced - the Cleveland Indians Home and Away caps

1932

Harold Koch convinces Ehrhardt Koch to design New Era’s version of the baseball cap

1922

“E. Koch Cap Co.” is officially named “New Era Cap Company.”

1920

Founded by German immigrant Ehrhardt Koch
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