New Era

New Era Top 100

American Headwear Brand

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Industries
Founded 1920
Headquarters Buffalo, NY, United States

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Description

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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Latest Collections

New Era Japan Expands Luggage Line With Large Wheel Carry Case
Travel

New Era Japan Expands Luggage Line With Large Wheel Carry Case

The 104L hard-shell roller arrives in “Black” and “Silver” colorways.

BAPE and New Era Light Up SS26 With a Glow-In-The-Dark Capsule
Fashion

BAPE and New Era Light Up SS26 With a Glow-In-The-Dark Capsule

Featuring the iconic 59FIFTY silhouette and BABY MILO styles.


8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Palace, Kith as well as collaborations between On, Sky High Farm Goods and more.

Y's and New Era Team Up for Monochromatic SS26 Collection
Fashion

Y's and New Era Team Up for Monochromatic SS26 Collection

The latest collaborative effort from Yohji Yamamoto’s imprint revisits archival shapes and technical textiles.

©SAINT Mxxxxxx and New Era Reunite for MLB-Themed SS26 Headwear Collection
Fashion

©SAINT Mxxxxxx and New Era Reunite for MLB-Themed SS26 Headwear Collection

The four-piece Retro Crown 9FIFTY capsule arrives in early February.

Brooks Brothers and New Era Bridge American Sport and Ivy League in Limited Edition Headwear Collection
Fashion

Brooks Brothers and New Era Bridge American Sport and Ivy League in Limited Edition Headwear Collection

The iconic American outfitter brings its heritage aesthetic to New Era’s classic 9TWENTY and 59FIFTY silhouettes.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Gentle Monster, WILDSIDE Yohji Yamamoto x Needles, New Era and more.

The Doraemon x New Era Original Collection Reimagines Childhood Magic for a New Generation
Fashion

The Doraemon x New Era Original Collection Reimagines Childhood Magic for a New Generation

Fusing New Era’s iconic silhouettes with the whimsical world of Doraemon.

New Era and Polo Ralph Lauren Reveal a Triple Collaboration With MLB
Fashion

New Era and Polo Ralph Lauren Reveal a Triple Collaboration With MLB

Featuring three 9FIFTY caps adorned with iconic Cooperstown logos and heritage branding.

Level up With the Debut New Era x PlayStation Collaboration
Fashion

Level up With the Debut New Era x PlayStation Collaboration

Including a broad range of hats along with apparel pieces.

STRICT-G x New Era’s ‘Gundam’ Collection Honors the Legacy of Zeon and the Earth Federation
Fashion

STRICT-G x New Era’s ‘Gundam’ Collection Honors the Legacy of Zeon and the Earth Federation

With designs inspired by the series’ iconic opposing factions.

NFL Teams up With Fear of God To Bring Elevated Fan Gear
Fashion

NFL Teams up With Fear of God To Bring Elevated Fan Gear

Forging a multi-year partnership.

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