The Air Jordan 4 “Cool Grey” Receives an Official Release Date
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Plus, a chance to score his 24k Gold Study edition.
A sporty silhouette in a classic colorway.
Presented by Stadium Goods
How a brand transcended culture.
Collaborative silhouettes from Versace, UNDERCOVER, Fear of God and more.
Set to drop on July 19.
Complete with translucent ghosting and fluorescent highlights.
Complete with its signature iced-out sole.
Paying homage to biker culture.
A striking new release for the holidays.
In signature red, white and blue.
A familiar team-colorway returns on the AJ5.
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