Stadium Goods Spotlights Three Decades of Jordan Brand

How a brand transcended culture.

Presented by Stadium Goods
Footwear 
7,011 Hypes 2 Comments

Spanning over three decades, the history of Jordan Brand is one marked by a series of culturally significant moments. The introduction of Michael Jordan’s first signature shoe signaled the dawn of a new era for Nike. This turning point would go onto transcend basketball, acting as a barometer of style. With its 30 years of history, the sneakers from the diffusion still remain a grail for many individuals. Stadium Goods, the premier streetwear and sneaker marketplace, continues to tap into the footwear’s relevance, introducing it to a new generation of enthusiasts.

Paying homage to a collection of loved silhouettes and colorways, Stadium Goods‘ latest campaign serves as a period piece. Together, Jordan Page of Very Advanced and Jessica Hu assembled a collection of looks that span across the ’80s, ’90s and aughts. Set in Bed-Stuy, Brooklyn, the lookbook styles 13 models in the Jordan 4 in the “White Cement” and “Black and Red” colorways, the Jordan 6 in the “Infrared, “Maroon,” and “Millennial Pink” colorways, the Jordan 11 in the “Concord” and “Space Jam” colorways, the Jordan 3True Blue,” and the Jordan 33.

Below, a look at some of the most influential styles from Jordan Brand from over the years.

’80s

The ’80s gave us the inaugural release from Jordan, but before the decade would end, three more models were released alongside the OG sneaker. Showcasing some ‘fits of the era, Stadium Goods spotlights the Air Jordan 4 Retro OG “Cement,” Air Jordan 1 Retro High OG “2017 Royal” and Air Jordan 4 Retro “Bred.”

’90s

As the ’90s rolled around, the sneaker imprint came into a new light. Will Smith rocking the AJ5s in The Fresh Prince of Bel-Air further thrust the footwear into the zeitgeist, turning it into style staple. But Smith’s seminal television show wasn’t the only popular media that showcased the shoes: as Michael Jordan’s Space Jam premiered, the superstar showed off another one of his most iconic iterations. Accentuating these cultural moments, Stadium Goods paired referential garments with the Air Jordan 11 Retro and the Air Jordan 5.

’00s

Though Jordan Brand continues to make progress in widening their catalog with new silhouettes, the aughts brought a resurgence of classics. Constructively, the AJ33 pushes the envelope of modern basketball shoes through its futuristic aesthetics. Aleali May’s take on the AJ6 stands as a monument to how a new generation interacts with the purveyor.

Head over to Stadium Goods to shop the catalog of Air Jordans.

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