Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Detailed Look: Air Jordan 3 "UNC"
Footwear

Detailed Look: Air Jordan 3 "UNC"

The retail release version bears some noticeable differences to its UNC Football PE counterpart.

Travis Scott's Nike SB Dunk Ignites This Week's Best Footwear Drops
Footwear

Travis Scott's Nike SB Dunk Ignites This Week's Best Footwear Drops

Accompanied by the colorful adidas YEEZY 700 MNVN, crisp Air Jordan 1 Retro High OGs with classic colorblocking, and more.


Elevated Air Jordan 1s Provide the Pinnacle of This Week's Best Footwear Drops
Footwear

Elevated Air Jordan 1s Provide the Pinnacle of This Week's Best Footwear Drops

Alongside Nike and Converse’s BHM collection, region-exclusive adidas YEEZY BOOST 350 V2s and more.

Take a Closer Look at Drake's Unreleased Metallic Gold OVO Air Jordan 11s
Footwear

Take a Closer Look at Drake's Unreleased Metallic Gold OVO Air Jordan 11s

Complete with gold glitter flecks.

The HYPE Report: Oscars 2020, Jerry Lorenzo's Nike Air Fear of God 1 and More
The HYPE Report

The HYPE Report: Oscars 2020, Jerry Lorenzo's Nike Air Fear of God 1 and More

Also discussing 2020’s most important shoe, GOAT’s Rui Hachimura Partnership and an artwork accident at Zona Maco Fair.

Air Jordan 1 Mid "Milan" Draws From Classical Italian Architecture
Footwear

Air Jordan 1 Mid "Milan" Draws From Classical Italian Architecture

A salute to the city’s iconic baroque stonework.

Chris Brown Immortalizes Air Jordan 3 in New Face Tattoo
Footwear

Chris Brown Immortalizes Air Jordan 3 in New Face Tattoo

Upping his loyalty to the Jordan brand.

Jordan 6 Rings Embellished in Crisp UNC Colorway
Footwear

Jordan 6 Rings Embellished in Crisp UNC Colorway

Doused in Carolina Blue patent leather.

Zion Williamson's Air Jordan 34 "Bayou Boys" PE Receives Release Date
Footwear

Zion Williamson's Air Jordan 34 "Bayou Boys" PE Receives Release Date

Worn during his NBA debut.

GOAT Partners With Rising NBA Star Rui Hachimura
Footwear

GOAT Partners With Rising NBA Star Rui Hachimura

The rookie forward will receive rare Air Jordans from GOAT’s expansive selection.

Oklahoma Sooners Get Deluxe Air Jordan 1 PE
Footwear

Oklahoma Sooners Get Deluxe Air Jordan 1 PE

The black, white and red style was designed for OU’s football team.

Air Jordan 1 Low "Paris" Is an Exercise in Elegance
Footwear

Air Jordan 1 Low "Paris" Is an Exercise in Elegance

A stately, muted nod to France’s capital city.

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