Sneaker marketplace GOAT has extended its reach in the world of basketball by partnering with rising Washington Wizards rookie forward Rui Hachimura. Joining GOAT ambassador Kyle Kuzma, who recently signed a 5-year deal with PUMA, Hachimura and Jordan Brand — his shoe sponsor — will work closely with GOAT thorough the remainder of the NBA season and the 2020 Olympic Games.
Using its extensive archive, GOAT will outfit Hachimura in rare Air Jordan sneakers as well as special apparel. The prospect of this arrangement undeniably excites the former Gonzaga Bulldog, who stated “Being a part of the GOAT family is very exciting. I grew up watching basketball and have been a fan of sneakers since I was a kid. GOAT not only gives me access to new releases, but also sneakers from the past – sneakers that I wasn’t able to get as a kid. I’m looking forward to elevating my collection over the next few years to show off my style.”
Eddy Lu, co-founder and CEO of GOAT group weighed in as well, stating “We’re thrilled to partner with Rui as his passion and talent exemplify greatness on and off the court. This partnership will allow us to further connect with our global community of basketball and sneaker fans. In addition to being one of the most promising rookies, Rui’s influence in Japan and greater Asia Pacific is massive. We look forward to supporting him on a global scale.”
Look for Hachimura to sport ultra-limited Jordans both on and off the hardwood over the next few months, and be sure to catch him in action during the 2020 Rising Stars Challenge at NBA All-Star Weekend in Chicago.
For more Jordan Brand news, be sure to check out the new Air Jordan 1 Low “Paris,” a simple-yet-effective exercise in elegance.