Virgil Abloh Discusses Off-White™ x Air Jordan 5 Design Process, Michael Jordan & Nostalgia
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Describing the Air Jordan 5 as if “they came from a superhero.”
Each style is limited to 250 pairs.
Alongside a veritable slew of other NBA All-Star-centric releases from Nike, Jordan Brand, adidas, New Balance and more.
Superstar agent David Falk also talks about MJ’s first shoe deal and why he ultimately chose Nike over adidas and Converse.
Paying homage to host city Chicago.
Sneaker sales saw a slight growth across the year.
A stealthy, technical look for Jordan Brand’s foremost hoop shoe.
Alongside dashing SB Dunks, Kanye West’s adidas YEEZY 700 MNVN debut and more.
Brilliant rainbow hues and jagged hems.
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