Air Jordan OG Releases In Classic “Black/White”
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
A timeless palette for Jordan Brand’s first women’s silhouette.
Combining recognizable graphics from the Air Jordan archives.
Combining tumbled leather with smooth green suede.
It would be the first time Jordan Brand has brought back the OG colorway.
Alongside the Air Jordan 13 “Flint,” the Carhartt x Converse Chuck 70 Renew collection and more.
A new style inspired by an early AJ11 mock-up.
Traditional motifs and bold colors make their way to the Air Foamposite One and Air Jordan 1 Low.
Confronting the consumer capitalism, celebrity culture and conflict around Michael Jordan’s Nike collaboration.
The hybrid running/training shoe boasts “Vivid Purple” and “Rage Green” accents.
“Now this is the story all about how, the Air Jordan 5 Bel-Air got flipped, turned upside-down.”
The beloved OG colorway is back for the first time in a decade.
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