Take an Official Look At the Air Jordan 1 High OG “Electro Orange”
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Sharing tones found on the “Shattered Backboard” colorway.
The Jordan Brand mainstay gets styled with a bumblebee-esque theme.
And features a special logo on its tongue.
A powerhouse collaboration.
Bearing a color palette that mirrors the Ligue 1 football club’s logo.
Essentially a flipped version of the “Sport Blue” makeup that dropped in 2014 but with lighter accents.
To “create space for the community to reflect and focus its efforts on collective support from the emotional toll of the aftermath of the George Floyd trial verdict.”
An apt follow-up to 2020’s duo of popular co-created AJ4s.
Influenced by the Celtics’ All-Star’s love for a fresh cut.
James Whitner’s newest footwear project is joined by the ‘South Park’ x adidas Campus 80 “Towelie” collab and the Nike SB Dunk High “Hawaii”.
Including four colorways and a selection of co-branded apparel.
A rumored price and release date have also surfaced.
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