Air Jordan 1 High Zoom CMFT Gets a Soft-Colored Makeover
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Dipped in pink oxford, plum fog, sky blue and summit white.
The “Celestine Blue” silhouette features shades of sky blue and pale gold.
Featuring patent elements.
With the signature color dominating the GS shoe’s exterior.
The Air Jordan 11 Adapt “Dark Powder Blue”, Supreme x Timberland x MLB Field Boots and more are also launching.
Recalling memories of the AJ 13 Low “Brave Blue” from 2017.
The Kuwaiti sneakerhead and founder of OTB looks back at the start of his appreciation for Jordans.
As the year comes to a close, HYPEBEAST’s staff reflects on their favorite releases.
Featuring apparel with CNY-inspired Jumpman logo.
A major release from Jordan Brand next year.
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