Official Images of the Air Jordan 1 Low OG “Year of the Rabbit”
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Limited to just 5,000 pairs.
The kicks that the HYPEBEAST staff enjoyed rocking this year.
Previously spotted on-foot courtesy of Jayson Tatum.
The silhouette’s Art Basel-exclusive gets reformatted in low-cut form for the fairway.
The retro ensemble from the Air Jordan 7 makes its way to the court once again.
Nike’s Air Max 1 “Ugly Duckling” pack, the Air Jordan 1 “Gorge Green,” the A-COLD-WALL* x Converse Geo Forma Boot and more are also set to launch.
Arriving in a tonal palette with hints of red and gold for the occasion.
Classic UNDEFEATED detailing lands on the newest Air Jordan silhouette.
Featuring black patent panels and icy outsoles.
The footwear savant and SCAD professor riffs on what it takes to succeed in the footwear industry, his favorite AJ 13 elements and the designer he looks up to the most.
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