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Billionaire Boys Club Top 100
Streetwear Label by Pharrell Williams & NIGO
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Billionaire Boys Club (BBC) is a men’s streetwear clothing line established by Pharrell Williams and NIGO in 2005 rooted in Japan, aims to offer high-quality streetwear items. The brand is known for its Spaceman logo, incepted to fully encompass the brand’s ethos, that money wasn’t a part of the inspiration as opposed to what the name may insulate. The attraction of the brand, apart from its quality, is the unique design styles that are offered in very limited quantities. Jay Z later entered a partnership with BBC in order to distribute the clothes through his Rocawear line. BBC has expanded their line to include childrenswear and womenswear, with the Billionaire Girls’ Club, which is designed by Youn. Another diffusion line was launched, called Bee Line, a higher end and more mature and exclusive line, which was launched in collaboration with Mark McNairy.
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Dropping alongside the adidas YEEZY 450 “Sulfur,” Tyrell Winston’s Reebok Club C and Question Mid capsule and more.
Drawing inspiration from the quality and functionality of tactical military gear.
Captured by photographer Armand Da Silva.
Staying true to the relaxed silhouette.
The collection of 15,000 3D “Akutars” launches April 22.
Alongside pieces from Brain Dead, Gramicci and more.
Featuring multicolored footwear and apparel.
Featuring HM’s duck and labrador motifs.
Including bi-fold and zip styles.
Featuring Grammy Award-winning producer Venna.
Inspired by the abstract expressionist movement and the Japanese Bonsai tradition.
Enlisting Jadakiss and Aurora Anthony as campaign spokesmodels.
