Profile

Founded 2013
Headquarters Diamond Bar, CA, United States

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.
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Latest Collections

BAIT x Saucony Shadow Original CruelWorld 4 “Midnight Mission”
Footwear

BAIT x Saucony Shadow Original CruelWorld 4 “Midnight Mission”

In its fourth installment of the CruelWorld series in collaboration with Saucony, BAIT has released

A Closer Look at the BAIT x Saucony Shadow Original “Cruel World 3: Global Warning″
Footwear Fashion

A Closer Look at the BAIT x Saucony Shadow Original “Cruel World 3: Global Warning″

Days away from its official release date, we bring you a closer look at the BAIT x Saucony Shadow


An Exclusive Look at the BAIT x Saucony Shadow Original “Cruel World 3: Global Warning″
Footwear Fashion

An Exclusive Look at the BAIT x Saucony Shadow Original “Cruel World 3: Global Warning″

Following our recent teaser of the BAIT x Saucony Shadow Original “Cruel World 3: Global Warning,”

BAIT x Saucony Shadow Original “Cruel World 3: Global Warning” Teaser
Footwear Fashion

BAIT x Saucony Shadow Original “Cruel World 3: Global Warning” Teaser

After two successful charity initiatives from collaborating partners BAIT and Saucony for the

BAIT x FILA Ninety6 "The Next Chapter"
Footwear Fashion

BAIT x FILA Ninety6 "The Next Chapter"

Los Angeles’ BAIT is back with its latest collaboration, this time teaming up with FILA to offer up

BAIT Opens New Store In Los Angeles
Fashion

BAIT Opens New Store In Los Angeles

As its name would suggest, BAIT aims to captivate those around them through a series of

BAIT x ASICS Gel Lyte III "Basics Model-003 Nippon Blues"
Footwear Fashion

BAIT x ASICS Gel Lyte III "Basics Model-003 Nippon Blues"

After getting an early preview, we’ve now got a full look at the latest installment of BAIT and

BAIT x ASICS Gel Lyte III "Basics Model-003 Nippon Blues" Preview
Footwear Fashion

BAIT x ASICS Gel Lyte III "Basics Model-003 Nippon Blues" Preview

BAIT and ASICS are back again with the latest installment of their ongoing “Basics Model”

Essentials: Eric Cheng of BAIT
Fashion

Essentials: Eric Cheng of BAIT

Eric Cheng may not be a familiar name yet, but if you’re a regular reader of HB, you’re bound to

A Closer Look at the BAIT x Saucony Shadow Original "Cruel World 2"
Footwear Fashion

A Closer Look at the BAIT x Saucony Shadow Original "Cruel World 2"

Following our exclusive first look at the BAIT x Saucony Shadow Original “Cruel World 2,” we’ve now

An Exclusive Look at the BAIT x Saucony Shadow Original "Cruel World 2"
Footwear Fashion

An Exclusive Look at the BAIT x Saucony Shadow Original "Cruel World 2"

After bringing you a teaser of BAIT’s latest collaboration with Saucony, we’ve now got an exclusive

BAIT x Saucony Shadow Original "Cruel World 2" Teaser
Footwear Fashion

BAIT x Saucony Shadow Original "Cruel World 2" Teaser

After the success of the original BAIT x Saucony Shadow Original “Cruel World,” the two

 

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