Profile

Founded 2013
Headquarters Diamond Bar, CA, United States

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.
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Latest Collections

An Exclusive Look at the BAIT x ASICS Gel Lyte III "Basics Model-002 Guardian"
Footwear Fashion

An Exclusive Look at the BAIT x ASICS Gel Lyte III "Basics Model-002 Guardian"

After bringing you a preview of the BAIT x ASICS Gel Lyte III “Basics Model-002 Guardian,” we’ve

BAIT x ASICS Gel Lyte III "Basics Model-002 Guardian" Preview
Footwear Fashion

BAIT x ASICS Gel Lyte III "Basics Model-002 Guardian" Preview

After bringing you the exclusive on the BAIT x ASICS Gel Lyte III “Basics Model-001


A Closer Look at the BAIT x ASICS Gel Lyte III "Basics Model-001 Vanquish"
Footwear Fashion

A Closer Look at the BAIT x ASICS Gel Lyte III "Basics Model-001 Vanquish"

Following our exclusive look at the BAIT x ASICS Gel Lyte III “Basics Model-001 Vanquish,” we’ve

An Exclusive Look at the BAIT x ASICS Gel Lyte III “Basics Model-001 Vanquish”
Footwear Fashion

An Exclusive Look at the BAIT x ASICS Gel Lyte III “Basics Model-001 Vanquish”

After bringing you a preview of BAIT’s upcoming collaboration with ASICS, today we’ve got a full

BAIT x ASICS Gel Lyte III "Basics Model-001 Vanquish" Preview
Footwear Fashion

BAIT x ASICS Gel Lyte III "Basics Model-001 Vanquish" Preview

Sneaker retailer BAIT may have only recently debuted its “Cruel World” collaboration with Saucony

A Closer Look at the BAIT x Saucony Shadow Original "Cruel World"
Footwear Fashion

A Closer Look at the BAIT x Saucony Shadow Original "Cruel World"

Today we take a closer look at the BAIT x Saucony Shadow Original “Cruel World.” Born out of a

An Exclusive Look at the BAIT x Saucony Shadow Original "Cruel World"
Footwear Fashion

An Exclusive Look at the BAIT x Saucony Shadow Original "Cruel World"

After showing you the teaser for the upcoming BAIT x Saucony collaboration, we’ve now got an

BAIT x Saucony Shadow Original "Cruel World" Teaser
Footwear Fashion

BAIT x Saucony Shadow Original "Cruel World" Teaser

Today we’ve got an exclusive teaser of BAIT’s upcoming collaboration with Saucony featuring the

Onitsuka Tiger x BAIT by Akomplice Colorado Eighty-Five "6,200 FT"
Footwear Fashion

Onitsuka Tiger x BAIT by Akomplice Colorado Eighty-Five "6,200 FT"

To celebrate its first year, California retailer BAIT has teamed up with Colorado’s Akomplice to

A Closer Look at the BAIT x ASICS Gel Saga “Phantom Lagoons”
Footwear Fashion

A Closer Look at the BAIT x ASICS Gel Saga “Phantom Lagoons”

After announcing the collaboration just two weeks ago, here we take a more in-depth look at the

BAIT Founder Eric Cheng Talks About the ASICS Gel Saga "Phantom Lagoons"
Footwear Fashion

BAIT Founder Eric Cheng Talks About the ASICS Gel Saga "Phantom Lagoons"

Fusing a retro silhouette with fresh colors, luxurious materials, and a bevy of special details,

BAIT x ASICS Gel Saga "Phantom Lagoons" Preview
Footwear Fashion

BAIT x ASICS Gel Saga "Phantom Lagoons" Preview

After teaming up last summer for a collaborative collection in honor of the 2012 Summer Olympics in

 

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