Profile

Founded 2013
Headquarters Diamond Bar, CA, United States

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.
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Latest Collections

BAIT x Reebok "Snakeskin" Question
Footwear Fashion

BAIT x Reebok "Snakeskin" Question

Earlier this year California lifestyle staple BAIT first offered a glimpse to its

BAIT x Reebok x Coolrain Studio - Allen Iverson "Bubba Chuck" Figure
Design

BAIT x Reebok x Coolrain Studio - Allen Iverson "Bubba Chuck" Figure

In celebration of the upcoming BAIT x Reebok Question Mid “Snake,” Korean toy maker Coolrain Studio


MINDstyle for BAIT NBA Glow-in-the-Dark Collectible Figure Set
Design

MINDstyle for BAIT NBA Glow-in-the-Dark Collectible Figure Set

With the highly-anticipated 2012-13 NBA season kicking off the day before Halloween, BAIT teams up

BAIT x ASICS 2012 "Rings" Sneaker Pack
Footwear Fashion

BAIT x ASICS 2012 "Rings" Sneaker Pack

Although the shop isn’t slated to open until June 2012, the forthcoming California-based,

Bait X ASICS Featured on Sneaker Freaker #24
Footwear Fashion

Bait X ASICS Featured on Sneaker Freaker #24

Sneaker Freaker offers a look at its latest magazine cover highlighting the forthcoming

 

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