ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Here's Where to Buy the Best Sneakers Releasing in Europe This Weekend
Footwear

Here's Where to Buy the Best Sneakers Releasing in Europe This Weekend

Diadora pays homage to Roberto Baggio while Public School’s highly anticipated Jordan 12 returns.

BespokeIND Introduces a 'Gundam'-Inspired ASICS GEL-Lyte III
Footwear

BespokeIND Introduces a 'Gundam'-Inspired ASICS GEL-Lyte III

The Melbourne-based outfit follows up its Supreme x Louis Vuitton x Nike Air Max 1s.


ASICS Celebrates Beijing's FOSS Gallery's First Birthday With a New GEL-LYTE III Collaboration
Footwear

ASICS Celebrates Beijing's FOSS Gallery's First Birthday With a New GEL-LYTE III Collaboration

Bringing together stark and the celestial coloration.

ASICS Hits a "No Sew" Edition of the GEL-Lyte V With an OG Colorway
Footwear

ASICS Hits a "No Sew" Edition of the GEL-Lyte V With an OG Colorway

Old school looks meet modern day construction.

Here's Where to Buy the Most Hyped Sneakers Available in Europe This Weekend
Footwear

Here's Where to Buy the Most Hyped Sneakers Available in Europe This Weekend

Converse teams up with one of the UK’s finest sneaker retailers and an OG Nike model continues its return.

ASICS Reimagines Its GEL-Mai Model With A "Carbon" Makeover
Footwear

ASICS Reimagines Its GEL-Mai Model With A "Carbon" Makeover

Smokey treatment for the retro classic.

ASICS Releases the GEL-Lyte OG in a Blue and Yellow Colorway
Footwear

ASICS Releases the GEL-Lyte OG in a Blue and Yellow Colorway

Celebrating 30 years of the silhouette.

Wearing the ASICS GEL-Kayano Trainer Knit MT Is Like Having Birthday Cake on Your Feet
Footwear

Wearing the ASICS GEL-Kayano Trainer Knit MT Is Like Having Birthday Cake on Your Feet

Confection-inspired kicks.

The ASICS GEL-Kayano Trainer Takes on a Vibrant "Space Dye" Colorway
Footwear

The ASICS GEL-Kayano Trainer Takes on a Vibrant "Space Dye" Colorway

Combining the old with the new.

ASICS Gives the GEL-Lyte V a Premium Makeover
Footwear

ASICS Gives the GEL-Lyte V a Premium Makeover

Swathed in tumbled black leather.

ASICS Gives the GEL-Mai a Monochromatic "Marzipan" Makeover
Footwear

ASICS Gives the GEL-Mai a Monochromatic "Marzipan" Makeover

The unique ’90s design gets an all-brown look.

mita sneakers Puts an Animal-Inspired Spin on the ASICS GEL-Mai Runners
Footwear

mita sneakers Puts an Animal-Inspired Spin on the ASICS GEL-Mai Runners

The Japanese brand keeps the colorway simple with these collaborative kicks.

 

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