ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

A Closer Look at the Bodega x ASICS Collaborative GEL-Mai "Underground"
Footwear

A Closer Look at the Bodega x ASICS Collaborative GEL-Mai "Underground"

An intriguing mashup of colors and materials.

Bodega Looks at the Bones Beneath the Streets for Its ASICS GEL-Mai Collaboration
Footwear

Bodega Looks at the Bones Beneath the Streets for Its ASICS GEL-Mai Collaboration

“Everyone ends up as a skeleton in the end.”


ASICS Decorates the GEL-Lyte III's Split Tongue in Camouflage
Footwear

ASICS Decorates the GEL-Lyte III's Split Tongue in Camouflage

In both desert and tiger varieties.

ASICS Drops Another Clean GEL-Lyte V for Summer
Footwear

ASICS Drops Another Clean GEL-Lyte V for Summer

This time in “Apricot Nectar.”

The Best Sneakers Releasing in Europe This Weekend and Where to Buy Them
Footwear

The Best Sneakers Releasing in Europe This Weekend and Where to Buy Them

This time Porter x adidas, Patta x ASICS and the classic Nike Air Max 97 Silver Bullet all make an appearance.

14 Product Drops You Don't Want to Miss This Week
Fashion

14 Product Drops You Don't Want to Miss This Week

Heavy hitters Supreme and Thrasher heat things up.

ASICS Brings Back an OG Colorway of the Original GEL-Lyte
Footwear

ASICS Brings Back an OG Colorway of the Original GEL-Lyte

ASICS takes it back to 1987.

Patta and ASICS Tag Team for a New GEL-Lyte III "Patta Exclusive"
Footwear

Patta and ASICS Tag Team for a New GEL-Lyte III "Patta Exclusive"

Continuing a long-standing bond.

ASICS Unveils Its Latest JYUNI Activewear
Fashion

ASICS Unveils Its Latest JYUNI Activewear

Now in black.

The ASICS Gel Lyte V Goes Summer Fresh With "Reef"
Footwear

The ASICS Gel Lyte V Goes Summer Fresh With "Reef"

Inspired by the coral reefs of the ocean.

A Closer Look at Wood Wood & ASICS Tiger's Latest GEL-DS Trainer OG
Footwear

A Closer Look at Wood Wood & ASICS Tiger's Latest GEL-DS Trainer OG

A nod to Dieter Rams.

ASICS Gives the GEL-Kayano Trainer the "Triple Black" Treatment
Footwear

ASICS Gives the GEL-Kayano Trainer the "Triple Black" Treatment

An all-black look meets leather and mesh construction.

 

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