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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

This ASICS Gel-Lyte III Received a Custom Off-White™ Makeover
Footwear

This ASICS Gel-Lyte III Received a Custom Off-White™ Makeover

Industrial belt and diagonal stripes included.
By /
24.5K   13 Comments
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ASICS Looks Ahead to Spring 2018 for GEL-Lyte "Grey Cream" Pack
Footwear

ASICS Looks Ahead to Spring 2018 for GEL-Lyte "Grey Cream" Pack

Two tones for two classic styles.
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8.2K   2 Comments
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ASICS Transforms the GEL-Mai Into a Knit Mid-Top
Footwear

ASICS Transforms the GEL-Mai Into a Knit Mid-Top

Burgundy and green options.
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5.9K   6 Comments
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ASICS Gives the GEL-LYTE an All-Over "Rose Taupe" Makeover
Footwear

ASICS Gives the GEL-LYTE an All-Over "Rose Taupe" Makeover

From upper to outsole.
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3.3K   4 Comments
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A Closer Look at the KITH x Moncler ASICS GEL-Lyte III
Footwear

A Closer Look at the KITH x Moncler ASICS GEL-Lyte III

Cold weather fits.
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18.8K   0 Comments
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ASICS Reveals X-Mas Pack Including ​the GEL-Lyte III & GEL-Lyte V
Footwear

ASICS Reveals X-Mas Pack Including ​the GEL-Lyte III & GEL-Lyte V

Festive flex.
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5.1K   0 Comments
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ASICS Launches Limited GEL-Mai GORE-TEX Pack
Footwear

ASICS Launches Limited GEL-Mai GORE-TEX Pack

With water-resistant and wind-proof uppers.
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7.1K   0 Comments
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10 Product Drops You Don’t Want to Miss This Week
Fashion

10 Product Drops You Don’t Want to Miss This Week

Including a new The North Face collab.
By /
68.8K   0 Comments
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The Worlds of Athletics & Creative Collide at the SMSB Event in Singapore
Sports

The Worlds of Athletics & Creative Collide at the SMSB Event in Singapore

Presented by ASICS
With the help of Mister Sabotage and the Storror Parkour Collective amongst others.
Presented by ASICS /
5.4K   0 Comments
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ASICS Showcases Japanese Craftsmanship in New GEL-Lyte III Pack
Footwear

ASICS Showcases Japanese Craftsmanship in New GEL-Lyte III Pack

The shoe boasts indigo dye and handmade details.
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9.6K   0 Comments
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Kiko Kostadinov and ASICS Drop the Perfect Chunky Running Shoe
Footwear

Kiko Kostadinov and ASICS Drop the Perfect Chunky Running Shoe

Dad sneakers receive a progressive redesign.
By /
25.1K   0 Comments
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66°North, Acne Studios and More Key European Drops This Week
Fashion

66°North, Acne Studios and More Key European Drops This Week

Featuring new bits from Goodhood x Brain Dead and Palace’s Karim Bakhtaoui.
By /
14.1K   0 Comments
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