ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS SportStyle Unveils All-New GEL-MIQRUM Sneaker
Footwear

ASICS SportStyle Unveils All-New GEL-MIQRUM Sneaker

Defining the line between a sleek runner and chunky retro footwear.

AFFIX Mixes Natural and Industrial Worlds With ASICS Novablast Collaboration
Footwear

AFFIX Mixes Natural and Industrial Worlds With ASICS Novablast Collaboration

Dressing the sneaker in “Strobe Blue” and “Mineral Brown” colorways.


ASICS Link Up With Expert Horror For ‘90s-Inspired T-Shirt Capsule
Fashion

ASICS Link Up With Expert Horror For ‘90s-Inspired T-Shirt Capsule

Bringing ‘90s nostalgia up-to-date through a new contemporary lens.

ASICS Introduces Unisex GEL-BONDAL Sandals For SS20
Footwear

ASICS Introduces Unisex GEL-BONDAL Sandals For SS20

A versatile offering with the comfort and build of an ASICS sneaker.

GmbH and ASICS Reunite for Two More GEL-Nandi 360s
Footwear

GmbH and ASICS Reunite for Two More GEL-Nandi 360s

Refreshing “Skylight” and airy “White” colorways with potent patent leather detailing.

Sean Wotherspoon's Corduroy-Covered ASICS Kicks Lead This Week's Best Footwear Drops
Footwear

Sean Wotherspoon's Corduroy-Covered ASICS Kicks Lead This Week's Best Footwear Drops

Alongside a plethora of Air Jordans, Nike’s Dunk Low SP “Champ Colors” and a reported YEEZY QUANTUM “Barium” drop.

ASICS Boldly Celebrates the 30th Anniversary of the GEL-LYTE™ III Sneaker With High-Vis Colorways
Footwear

ASICS Boldly Celebrates the 30th Anniversary of the GEL-LYTE™ III Sneaker With High-Vis Colorways

Presented by ASICS
Three updated takes on the classic silhouette usher the sneaker into a new era.

JANTJE_ONTEMBAAR Serves up Paint-Splattered ASICS GEL-Kayano 5 OG Collaborations
Footwear

JANTJE_ONTEMBAAR Serves up Paint-Splattered ASICS GEL-Kayano 5 OG Collaborations

The Japanese retailer has crafted two vivid, printed styles of the popular runner-turned-lifestyle silhouette.

Take a First Look at ASICS' GEL-Quantum 360 6 in Black
Footwear

Take a First Look at ASICS' GEL-Quantum 360 6 in Black

Lighter, slimmer and more breathable than its predecessor.

ASICS' GEL-Kinsei OG Gets Electrifying "Huddle Yellow" Overhaul
Footwear

ASICS' GEL-Kinsei OG Gets Electrifying "Huddle Yellow" Overhaul

Sharp colors for the sleek silhouette.

ASICS GEL-1090 Receives Retro "Blue Coast" Makeover
Footwear

ASICS GEL-1090 Receives Retro "Blue Coast" Makeover

Rendered with sleek, sharp gradients.

ASICS Japan's GEL-PTG MT Receives Weatherproof GORE-TEX Treatment
Footwear

ASICS Japan's GEL-PTG MT Receives Weatherproof GORE-TEX Treatment

A technical makeover for the retro silhouette.

 

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