ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Dover Street Market Continues to Tackle Winter Gloom With "Fluro Rebellion" Part 2
Fashion

Dover Street Market Continues to Tackle Winter Gloom With "Fluro Rebellion" Part 2

Serving up exclusives from fragment design, KAWS, ASICS, Futura and more.

nonnative Equips the ASICS GEL-YETI Hi With GORE-TEX Functionality
Footwear

nonnative Equips the ASICS GEL-YETI Hi With GORE-TEX Functionality

Reinventing the 2000’s trail runner recovery silhouette.


Extra Butter Enlists ASICS, Alpha Industries and G-Shock For New Tomcat Collection
Fashion

Extra Butter Enlists ASICS, Alpha Industries and G-Shock For New Tomcat Collection

The three brands unite to honor the form and function of fighter jet design and aeronautical engineering.

IAB-Studio and ASICS' "AI-2" Capsule Brings Daring GEL-1090 Sneakers, Outerwear and More
Footwear

IAB-Studio and ASICS' "AI-2" Capsule Brings Daring GEL-1090 Sneakers, Outerwear and More

Technical outerwear and shoes are made unmissable thanks to a bold highlighter yellow and black colorway.

FRAME x Nike SB Dunk Low "Habibi" Holds Top Billing in This Week's Best Footwear Drops
Footwear

FRAME x Nike SB Dunk Low "Habibi" Holds Top Billing in This Week's Best Footwear Drops

Alongside an adidas YEEZY BOOST 350 V2 “Bred” restock, the Air Jordan 9 “University Blue” and the ultra-limited Air Jordan 4 “Manilla.”

PLEASURES Gives ASICS' GEL-NANDI OG an Iridescent Trail Twist
Footwear

PLEASURES Gives ASICS' GEL-NANDI OG an Iridescent Trail Twist

Reflecting upon nature.

Sole Mates: Slam Jam and Its ASICS NOVABLAST
Footwear

Sole Mates: Slam Jam and Its ASICS NOVABLAST

The Luca Benini-founded powerhouse has made a name for itself with its collaborations, but it won’t shout about it.

The Best Pieces to Shop This Black Friday 2020
Fashion

The Best Pieces to Shop This Black Friday 2020

Raf Simons, Prada, JACQUEMUS and more at up to 50% off.

Ronnie Fieg for ASICS “The Palette" Capsule Features 30 Colorways of the GEL-Lyte III
Footwear

Ronnie Fieg for ASICS “The Palette" Capsule Features 30 Colorways of the GEL-Lyte III

Slated for a Black Friday release.

Air Jordan 4 "Fire Red" Cranks up the Heat for Black Friday Week's Best Footwear Drops
Footwear

Air Jordan 4 "Fire Red" Cranks up the Heat for Black Friday Week's Best Footwear Drops

Alongside G-Dragon’s PEACEMINUSONE x Nike Air Force 1 “Para-Noise 2.0,” Nike’s Kobe 5 Protro “Bruce Lee” and an atmos x Staple x New Balance X-Racer.

SneakerLah x Hundred% x ASICS GEL-Lyte III Collaboration is Inspired by Kuala-Lumpur's Twin Towers
Footwear

SneakerLah x Hundred% x ASICS GEL-Lyte III Collaboration is Inspired by Kuala-Lumpur's Twin Towers

An homage to one of the tallest skycsrapers in the world.

SHOOP Reimagines the ASICS GEL-Nimbus 22 with a Unique Zippered Shroud
Footwear

SHOOP Reimagines the ASICS GEL-Nimbus 22 with a Unique Zippered Shroud

One of the most unorthodox ASICS collaborations of 2020.

 

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