ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS Utilises Leftover Materials to Craft Upcoming “Patchwork Pack”
Footwear

ASICS Utilises Leftover Materials to Craft Upcoming “Patchwork Pack”

Mirroring the look of traditional Japanese techniques.

ASICS Dresses Its GEL-LYTE III OG With Patches of Paisley
Footwear

ASICS Dresses Its GEL-LYTE III OG With Patches of Paisley

Arriving in either “Ash Rock/Cream” or “Black/Cream”.


Nicole McLaughlin Is Auctioning Off Five Upcycled Sneakers For Charity
Footwear

Nicole McLaughlin Is Auctioning Off Five Upcycled Sneakers For Charity

With all proceeds going to ‘Stop AAPI Hate’.

M+RC Noir and ASICS Launch City-Inspired GEL-Quantum 180 6
Footwear

M+RC Noir and ASICS Launch City-Inspired GEL-Quantum 180 6

Featuring a cinematic shot in Paris.

Sivasdescalzo and ASICS Ready Earth-First GEL-LYTE III Collaboration
Footwear

Sivasdescalzo and ASICS Ready Earth-First GEL-LYTE III Collaboration

The sustainably-constructed shoe offers a “complete approach to eco-conscious design.”

ASICS Unveils Kiko Kostadinov Studio-Curated FB1-S GEL-PRELEUS
Footwear

ASICS Unveils Kiko Kostadinov Studio-Curated FB1-S GEL-PRELEUS

Created by womenswear designers Laura and Deanna Fanning.

Nice Kicks and ASICS Scoop Up an Ice Cream-Inspired GEL-Lyte III Collaboration
Footwear

Nice Kicks and ASICS Scoop Up an Ice Cream-Inspired GEL-Lyte III Collaboration

Serving up sugary Spumoni vibes for the Summer.

Concepts' ASICS GEL-Lyte III "Otoro" and "Four Days" Collection Pays Homage to Japanese Tuna and Restaurant Culture
Footwear

Concepts' ASICS GEL-Lyte III "Otoro" and "Four Days" Collection Pays Homage to Japanese Tuna and Restaurant Culture

The color schemes utilized for the products speak to the Bluefin Tuna, the Michelin Guide, sushi practices and more.

ASICS' GEL-Lyte III OG "Day Lyte Pack" Boasts a Wild Arrangement of Colors
Footwear

ASICS' GEL-Lyte III OG "Day Lyte Pack" Boasts a Wild Arrangement of Colors

Neon green, yellow, oranges, blue and more dress up the classic runner.

ASICS Unveils Its Updated NOVABLAST Silhouette
Footwear

ASICS Unveils Its Updated NOVABLAST Silhouette

Arriving as a part of the brand’s BLAST BEYOND SERIES.

Asics, Costs and F/Ce Reunite for a Lingnan Culture-Infused Gel-Fuji Trabuco 9
Footwear

Asics, Costs and F/Ce Reunite for a Lingnan Culture-Infused Gel-Fuji Trabuco 9

The second collaboration from the trio.

ASICS Gets Loud and Color Heavy With Rainbow-Flooded DAY-LYTE PACK
Footwear

ASICS Gets Loud and Color Heavy With Rainbow-Flooded DAY-LYTE PACK

Presented by ASICS
The brand presents the GEL-LYTE III, GEL-LYTE, LYTE-CLASSIC and TARTHER BLAST models in a return to its loud color era.

 

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