ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

26 Sneaker Releases to Look Forward to in 2026
Footwear

26 Sneaker Releases to Look Forward to in 2026

Preview this year’s high-powered partnerships, runway standouts, and more.

Official Look at the ASICS GEL‑KINETIC FLUENT in “Gravel” & “Cream”
Footwear

Official Look at the ASICS GEL‑KINETIC FLUENT in “Gravel” & “Cream”

Dropping next week.


The Nike Mind 001 Focuses on Neuroscience in This Week's Best Footwear Drops
Footwear

The Nike Mind 001 Focuses on Neuroscience in This Week's Best Footwear Drops

The innovative slide is joined by its sneaker counterpart, some Lunar New Year-themed kicks, new Doublet x ASICS, and more.

Doublet and ASICS Bring Prehistoric Ferocity to the GEL-QUANTUM 360 I AMP
Footwear

Doublet and ASICS Bring Prehistoric Ferocity to the GEL-QUANTUM 360 I AMP

Aptly named “Tyrannosaurus Rex.”

Official Look at the ASICS GEL-NYC in “Independence Blue/Pure Silver”
Footwear

Official Look at the ASICS GEL-NYC in “Independence Blue/Pure Silver”

GEL cushioning and durable rubber outsoles ensure comfort and traction.

ASICS Expands the GEL-KAYANO 20 Roster With a Dual-Colorway Drop
Footwear

ASICS Expands the GEL-KAYANO 20 Roster With a Dual-Colorway Drop

Introducing “White/Illusion Blue” and “Storm Cloud/Cilantro.”

New Balance Celebrates the Lunar New Year in This Week's Best Footwear Drops
Footwear

New Balance Celebrates the Lunar New Year in This Week's Best Footwear Drops

Its “Year of the Horse” collection is joined by the debut of Devin Booker’s new signature shoe, MDS x ASICS, and more.

Cecilie Bahnsen: Behind the Bloom
Fashion

Cecilie Bahnsen: Behind the Bloom

In a world of fleeting trends, Cecilie Bahnsen’s flower symbol endures — shifting shape each season, but always rooted in the designer’s singular vision.

Golden Goose Sold in €2.5B Deal & Drake Unveils NOCTA x Chrome Hearts in This Week's Top Fashion News
Fashion

Golden Goose Sold in €2.5B Deal & Drake Unveils NOCTA x Chrome Hearts in This Week's Top Fashion News

Stay up to date on the latest industry trends.

ASICS and HAL STUDIOS Debut Collaborative GEL-NYC 2.0
Footwear

ASICS and HAL STUDIOS Debut Collaborative GEL-NYC 2.0

Slated to arrive early next year.

ASICS and Miyake Design Studio Launch the ISSEY MIYAKE FOOT Project
Footwear

ASICS and Miyake Design Studio Launch the ISSEY MIYAKE FOOT Project

With their inaugural product, the HYPER TAPING.

Mission Briefing: Codename ‘ISS’
Footwear

Mission Briefing: Codename ‘ISS’

An inside look at ASICS’ research facility in Japan.

 

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