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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

JJJJound's ASICS GT-2160s Glide Into This Week's Best Footwear Drops
Footwear

JJJJound's ASICS GT-2160s Glide Into This Week's Best Footwear Drops

The duo’s latest collaboration is joined by Action Bronson’s performance capsule with New Balance, the debut of the Nike LeBron 22 and more.

Official Images of the UNAFFECTED x ASICS GEL-KAYANO 20s
Footwear

Official Images of the UNAFFECTED x ASICS GEL-KAYANO 20s

The duo are set to reprise their partnership by releasing three colorways of the model next week.


ASICS GEL-Nimbus 10.1 Surfaces in “Silver/Green Metallic”
Footwear

ASICS GEL-Nimbus 10.1 Surfaces in “Silver/Green Metallic”

The holiday-ready sneaker is set to drop next month.

HAL STUDIOS® Announces ASICS GEL-KAYANO 20 Collab
Footwear

HAL STUDIOS® Announces ASICS GEL-KAYANO 20 Collab

After teasing samples at the beginning of the year, the Australian brand is ready to drop its strap-covered take on the sneaker.

An Official Look at 'Bleach' and ASICS' Sneaker Collaboration
Footwear

An Official Look at 'Bleach' and ASICS' Sneaker Collaboration

Featuring the Ichigo Kurosaki-inspired GT-2160 and Renji Abarai-inspired GEL-NYC.

The Ronnie Fieg for ASICS GEL-KAYANO 12.1 and GEL-NIMBUS 10.1 Drop Next Week
Footwear

The Ronnie Fieg for ASICS GEL-KAYANO 12.1 and GEL-NIMBUS 10.1 Drop Next Week

Arriving in green and brown colorways respectively.

Official Look at the Kiko Kostadinov x ASICS UB9-S Gel-Kayano 20 "Dark Grape"
Footwear

Official Look at the Kiko Kostadinov x ASICS UB9-S Gel-Kayano 20 "Dark Grape"

Coming next month.

nonnative Gives the ASICS GEL-Terrain the GORE-TEX Treatment
Footwear

nonnative Gives the ASICS GEL-Terrain the GORE-TEX Treatment

Landing for purchase later this week.

Official Images of the JJJJound x ASICS GT-2160
Footwear

Official Images of the JJJJound x ASICS GT-2160

The two versatile colorways are set to drop at the end of the month.

The Nike Kobe 5 Protro "X-Ray" Illuminates This Week's Best Footwear Drops
Footwear

The Nike Kobe 5 Protro "X-Ray" Illuminates This Week's Best Footwear Drops

Arriving alongside projects from Junya Watanabe MAN x New Balance, MM6 Maison Margiela x Salomon and more.

Kiko Kostadinov’s ASICS Novalis "Season 2" Campaign Explores Deep Meditation
Fashion

Kiko Kostadinov’s ASICS Novalis "Season 2" Campaign Explores Deep Meditation

Captured by Frank Lebon.

Official Images of the PLEASURES x ASICS GEL-NYC
Footwear

Official Images of the PLEASURES x ASICS GEL-NYC

The duo’s latest project is set to drop tomorrow.

 

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