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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Official Look at the ASICS GEL-KAYANO 14 “Sprite”
Footwear

Official Look at the ASICS GEL-KAYANO 14 “Sprite”

Inspired by the drink’s iconic soda can.

Closer Look at Six Kith x ASICS Sneakers for the Summer
Footwear

Closer Look at Six Kith x ASICS Sneakers for the Summer

Featuring the GEL-KAYANO 12.1, GEL-NUNOBIKI, GEL-NIMBUS 10.1, and JOG 100S.


The Vandy the Pink x atmos x ASICS GEL-Nimbus 10.1 "Banana Split" Pack Drops Globally This Week
Footwear

The Vandy the Pink x atmos x ASICS GEL-Nimbus 10.1 "Banana Split" Pack Drops Globally This Week

Offering colorways of “Strawberry” and “Banana.”

ASICS Readies the GEL-NYC in “White/Cement Grey”
Footwear

ASICS Readies the GEL-NYC in “White/Cement Grey”

Boasting a striking monochrome appearance.

ASICS GEL-Kayano 14 Returns in "White Silver"
Footwear

ASICS GEL-Kayano 14 Returns in "White Silver"

The minimalistic staple is slated to arrive later this year.

ASICS Remixes the GT-2160 Into a Sneaker Sandal
Footwear

ASICS Remixes the GT-2160 Into a Sneaker Sandal

Offering a summer-ready take on the popular runner.

ASICS Sees Strong Double-Digit Growth in Q1 2025
Footwear

ASICS Sees Strong Double-Digit Growth in Q1 2025

With notable increases across the Tennis, Indoor, Padel and SportStyle categories.

Temptation Vacation and ASICS Head to the Australian Coastline With Their GEL-DS TRAINER 14 Collab
Footwear

Temptation Vacation and ASICS Head to the Australian Coastline With Their GEL-DS TRAINER 14 Collab

A collaborative style inspired by the Land Down Under — from collar to outsole.

ASICS GEL-KAYANO 14 Unlimited Pack Surfaces in "Mist/Cream"
Footwear

ASICS GEL-KAYANO 14 Unlimited Pack Surfaces in "Mist/Cream"

Arriving tomorrow.

Cecilie Bahnsen's Floral ASICS GEL-KAYANO 20s Drop This Week
Footwear

Cecilie Bahnsen's Floral ASICS GEL-KAYANO 20s Drop This Week

Arriving in playful arrangements of “Olive” and “Vanilla/Pure Silver.”

The Nike Kobe 9 EM Joins the "Mambacita" Series in This Week's Best Footwear Drops
Footwear

The Nike Kobe 9 EM Joins the "Mambacita" Series in This Week's Best Footwear Drops

Arriving alongside new works from Travis Scott x Jordan Brand, Kiko Kostadinov x ASICS, Corteiz x Nike, and more.

Kiko Kostadinov and ASICS return with the UB10-S GEL-KAYANO 20
Footwear

Kiko Kostadinov and ASICS return with the UB10-S GEL-KAYANO 20

Landing in three new colorways: “Moss,” “Indigo” and “Plum.”

 

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