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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Story mfg. Reimagines the ASICS Gel-Venture 6 in Earthy Gingham
Footwear

Story mfg. Reimagines the ASICS Gel-Venture 6 in Earthy Gingham

Hosting a two-day event at The Truman Brewery to celebrate the release.

Foot Locker Champions Local Voices For Latest "Summer Different" Campaign
Footwear

Foot Locker Champions Local Voices For Latest "Summer Different" Campaign

Presented by Foot Locker
Spotlighting four grassroots creative collectives across Europe.


Action Bronson and New Balance MADE in USA's 990v6 “Ainõzama” Energizes This Week's Best Footwear Drops
Footwear

Action Bronson and New Balance MADE in USA's 990v6 “Ainõzama” Energizes This Week's Best Footwear Drops

Collaborations between JJJJound x OTW by Vans, Converse x KENZO, Story mfg. x ASICS, and more are set to arrive as well.

ASICS Adds the GEL-SEKIRAN to Its Arsenal
Footwear

ASICS Adds the GEL-SEKIRAN to Its Arsenal

Offering debut colorways of “Black/Waterfall” and “White/Lapis Lazuli Blue.”

COMME des GARÇONS SHIRT Plasters the ASICS GEL-LYTE III 07 in Clashing Tartan
Footwear

COMME des GARÇONS SHIRT Plasters the ASICS GEL-LYTE III 07 in Clashing Tartan

Out now at select European stockists, the checked kicks play off of the unique patterns featured in the label’s SS25 collection.

Bandit Drops Eight-Piece Apparel Collaboration With ASICS
Fashion

Bandit Drops Eight-Piece Apparel Collaboration With ASICS

In tandem with the Bandit x ASICS Novablast 5.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Including Supreme, Palace, Levi’s, Denim Tears and more.

Yuto Horigome Serves Up His Nike SB Dunk Low “Matcha” in This Week’s Best Footwear Drops
Footwear

Yuto Horigome Serves Up His Nike SB Dunk Low “Matcha” in This Week’s Best Footwear Drops

Other exciting collaborations arriving this week include BAPE x adidas, A.P.C. x ASICS, Marni x HOKA, Action Bronson x New Balance, and more.

Bandit x ASICS Novablast 5 to Be Released This Week
Footwear

Bandit x ASICS Novablast 5 to Be Released This Week

The running brand’s first-ever shoe collaboration draws inspiration from Japanese American artist Isamu Noguchi.

ASICS Taps URBAN RESEARCH for a GEL-KAYANO 14 Collaboration
Footwear

ASICS Taps URBAN RESEARCH for a GEL-KAYANO 14 Collaboration

Featuring a sleek metallic silver palette.

ASICS and A.P.C.'s Tennis Collection Is a Smash
Fashion

ASICS and A.P.C.'s Tennis Collection Is a Smash

With two hefty on-court and off-court capsules.

A.P.C.'s ASICS GEL-KAYANO 14 Collaboration Arrives Next Week
Footwear

A.P.C.'s ASICS GEL-KAYANO 14 Collaboration Arrives Next Week

Two colorways of the popular runner have been assembled by the duo.

 

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