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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

asphaltgold x ASICS GEL-Respector "Moonbeam"
Footwear

asphaltgold x ASICS GEL-Respector "Moonbeam"

A sleek tonal suede upper.
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4.4K   0 Comments
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Foot Locker to Release Exclusive PENSOLE x ASICS GEL-Lyte III
Footwear

Foot Locker to Release Exclusive PENSOLE x ASICS GEL-Lyte III

Looking to the future of sneaker design.
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8.9K   0 Comments
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ASICS Transforms the GEL-Lyte III Into a Rugged Mid-Top
Footwear

ASICS Transforms the GEL-Lyte III Into a Rugged Mid-Top

Introducing the GEL-Lyte III MT.
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18.1K   0 Comments
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J.Crew Teams up With ASICS to Redesign the GEL-Lyte III
Footwear

J.Crew Teams up With ASICS to Redesign the GEL-Lyte III

Just in time for the Fall.
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4.9K   0 Comments
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ASICS Adds Two New "Chameleoid Mesh" Silhouettes to Its Lineup
Footwear

ASICS Adds Two New "Chameleoid Mesh" Silhouettes to Its Lineup

Rainbow colors blossom on your feet.
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ASICS Give the GEL-Lyte Runner a Sleek Chameleon Makeover
Footwear

ASICS Give the GEL-Lyte Runner a Sleek Chameleon Makeover

Color-Shifting for the autumn months.
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9.1K   0 Comments
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ASICS Drops Two Vegetable-Tanned GEL-Lyte Vs
Footwear

ASICS Drops Two Vegetable-Tanned GEL-Lyte Vs

Vegetable-tanned leather stripes meet premium suede construction.
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8.8K   0 Comments
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Packer Shoes, ASICS and Mitchell & Ness Takeover NYC With "Game. Set. Match" Pop-Up
Fashion

Packer Shoes, ASICS and Mitchell & Ness Takeover NYC With "Game. Set. Match" Pop-Up

From the street to the court.
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4.8K   0 Comments
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mita sneakers Teams up With ASICS for a Lotus Pond-Inspired GT-COOL XPRESS
Footwear

mita sneakers Teams up With ASICS for a Lotus Pond-Inspired GT-COOL XPRESS

The Japanese compatriots follow up their souvenir jacket-inspired GEL-Lyte III with BEAMS.
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5.8K   0 Comments
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The Idle Man Lets You View the History of Your Favorite Sneakers
Footwear

The Idle Man Lets You View the History of Your Favorite Sneakers

Made for all you sneakerheads.
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21.6K   0 Comments
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ASICS Tiger Presents a GEL "Veg-Tan" Pack
Footwear

ASICS Tiger Presents a GEL "Veg-Tan" Pack

In two luscious suede colorways.
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6.7K   0 Comments
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This ASICS GEL-Lyte V Needs a Glass of Milk to Go Along With Its "Oreo" Colorway
Footwear

This ASICS GEL-Lyte V Needs a Glass of Milk to Go Along With Its "Oreo" Colorway

Your daily dose of milk & cookies.
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4.0K   0 Comments
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