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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Titolo x ASICS GEL-Lyte III "Albino Papercut"
Footwear

Titolo x ASICS GEL-Lyte III "Albino Papercut"

Only two pairs were made.
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5.2K   0 Comments
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ASICS Revamps the GEL-Kayano in Subdued "Concrete Gray"
Footwear

ASICS Revamps the GEL-Kayano in Subdued "Concrete Gray"

Perfect for pounding the pavement in.
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31.4K   0 Comments
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No Bots Needed: This Week's Uncovered Footwear Gems
Footwear

No Bots Needed: This Week's Uncovered Footwear Gems

Stars, stripes and everything nice.
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7.3K   0 Comments
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ASICS GEL-Kayano Trainer EVO "Rioja Red"
Footwear

ASICS GEL-Kayano Trainer EVO "Rioja Red"

A rich burgundy colorway inspired by red wine.
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7.8K   0 Comments
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The Creamy ASICS Gel-Kayano "Moon Crater"
Footwear

The Creamy ASICS Gel-Kayano "Moon Crater"

A gradient of off-white with a hint of minty teal.
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7.5K   0 Comments
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6 Nature-Inspired Sneakers to Walk Through the Urban Jungle
Footwear

6 Nature-Inspired Sneakers to Walk Through the Urban Jungle

Take a walk on the wild side with these nature inspired kicks.
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6.1K   0 Comments
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Wale & VILLA Unveil a Wrestling-Inspired ASICS GEL-Lyte III
Fashion

Wale & VILLA Unveil a Wrestling-Inspired ASICS GEL-Lyte III

The duo’s second collaboration.
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4.1K   0 Comments
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The ASICS GEL-Lyte III "Cockatoo" Is No Longer a KITH Exclusive
Footwear

The ASICS GEL-Lyte III "Cockatoo" Is No Longer a KITH Exclusive

Good news for those who missed out on the limited #kithstrike.
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7.8K   0 Comments
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Solebox & ASICS Supplement Their "Blue Carpenter Bee" Collaboration With the GEL-Lyte Runner
Footwear

Solebox & ASICS Supplement Their "Blue Carpenter Bee" Collaboration With the GEL-Lyte Runner

Part II.
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6.3K   0 Comments
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ASICS Goes Pink This Summer With Its "Whisper Pink" Pack
Footwear

ASICS Goes Pink This Summer With Its "Whisper Pink" Pack

Featuring both the GEL-Kayano EVO and GEL-Lyte III.
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6.7K   0 Comments
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KITH Just Dropped an Exclusive "Indian Ink" ASICS GEL-Lyte III
Footwear

KITH Just Dropped an Exclusive "Indian Ink" ASICS GEL-Lyte III

The latest #kithstrike is here.
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9.4K   0 Comments
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Offspring Taps the ASICS GEL-Lyte V for Another 20th Anniversary Release
Footwear

Offspring Taps the ASICS GEL-Lyte V for Another 20th Anniversary Release

Offspring follows up March’s special release with yet another GEL-Lyte V.
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6.1K   0 Comments
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