ASICS Takes a Look Back at the Development of GEL Cushioning
Celebrate 30 years of GEL technology with this ’80s-inspired vid.
When ASICS launched its GEL cushioning back in the mid-’80s, it was unlike anything the running market had ever seen. While most cushioning technologies at the time were based on foam and other more conventional materials, GEL was something else entirely and acclaimed from the get-go thanks to the unique ride it provided. 30 years later, ASICS hasn’t looked back since and continues to employ its trademark technology in retro drops and more contemporary models alike.
Familiarize yourself with GEL in ASICS’s awesomely ’80s documentary short — featuring art direction by Yoshirotten — above and check out the sportswear imprint’s corresponding 30th anniversary pack of GEL-cushioned kicks while you’re at it.
