Justin Bieber Launches First Immersive Audio Experience at SKYLRK Seoul Pop-up
The multi-sensory pop-up installation introduces original sound design alongside an upcoming STIGA Table Tennis collaboration.
Summary
Justin Bieber's apparel and lifestyle brand SKYLRK has officially launched its first physical installation in South Korea
The Seongsu-dong space features a multi-sensory listening environment personally conceived and produced by Bieber utilizing SKYLRK AUDIO speakers
Visitors can preview a forthcoming capsule of ping pong tables and gear created in collaboration with STIGA Table Tennis
SKYLRK, the apparel and lifestyle imprint founded by Justin Bieber, has debuted its first South Korean installation, headlined by the SKYLRK Seoul immersive audio experience. Conceived and personally produced by Bieber, the project marks the artist’s first venture into experiential spatial audio installations.
Centered around a multi-sensory listening environment, the installation bridges sound, architectural space, visual elements, and bespoke SKYLRK AUDIO speakers to transform traditional listening into a shared physical format. The activation serves as an introduction to the expanding SKYLRK AUDIO ecosystem while exploring creative avenues outside conventional music releases.
In addition to the sound installation, the physical space previews an upcoming equipment collection designed in partnership with STIGA Table Tennis. The assortment highlights custom ping pong tables and matching gear created by SKYLRK, applying the imprint’s design ethos to communal recreation. The Seoul stop marks the fourth physical activation for the imprint, building on prior installations hosted in Tokyo in December 2025, Indio, California in April 2026, and New York City in July 2026.
The SKYLRK SEOUL installation runs from October 23 through October 25, 2026, open daily from 10:00 to 22:00 at 36 Seongsuil-ro 6-gil in Seongdong-gu, Seoul.
